Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran‚ S.J.‚ Daris‚ D.K.‚ 2006) It emphasizes the audiences rather than the actual message because it more focuses on what audiences will do with the media instead of what media does to the people. Blumler and Katz’s Uses and Gratification
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International Business Strategy FALL 2010 Course Outline 1. motivation and description of the course Companies today confront an increasing array of choices regarding markets‚ locations for key activities‚ outsourcing and ownership modes‚ and organization and processes for managing across international borders. This course focuses on the international dimensions of strategy and organization‚ and provides a framework for formulating strategies in an increasingly complex world. The goal
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“The largest share of this growth is coming from its expansion in mainland China” (Burchett). According to Burchett‚ in 2010 alone‚ only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire‚ the number of stores open for business increased by 13% to 3‚000 restaurants. When compared to global giant McDonald’s “mere” 1‚500 stores in China‚ Yum! is in almost unheard of territory. Yum! brands as a whole have 3 times as many outlets as McDonald’s. With a superior distribution
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make to attain their goals‚ given their ________ resources. A) decisions; household B) purchases; unlimited C) income; available D) choices; scarce 2) Which of the following is what economically rational people do? A) Respond to economic incentives. B) Weigh the benefits and costs of all possible alternative actions. C) Use all available information as they act to achieve their goals. D) Economically rational individuals do all of these. 3) Which of the following best describes the assumption about
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3 billion. Herman Miller has a set of unique principles and practices that distinguish it from most other organizations. In order to understand the organization better‚ and where it stands in terms of competitive advantage‚ and internal analysis can be done. Distinctive Competencies: are firm-specific strengths that allow a company to differentiate its products from those offered by rivals‚ and/or achieve substantially lower costs than its rivals (p. 84) Herman Miller possesses distinctive
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Definition of Business Research Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that the best decision is made for the company. * Product Analysis Product analysis is the first step of business research. Companies must find a product that meets or exceeds consumer demand‚ or the product
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TOYOTA CODE OF CONDUCT March‚ 2006 Guiding Principles at Toyota 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our
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Hierarchical Level: According to this company’s hierarchy he falls in the category of first-line manager. b. Major responsibilities/roles of the manager: Being head of the operations he has a varied role with a hand in virtually every aspect of business‚ and ensuring that it all runs smoothly with best possible working environment and processes. The Major responsibilities are as under: Ensuring financial targets and other agreed targets are met in all departments Reviewing working practices to ascertain
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Discuss the required qualities of an effective business leader. (20 m) (Introduction) An effective leader is a leader that employees are willing to follow and respond positively to. Terry Leahy‚ who is the chief executive of Tesco‚ defined a good leader as someone who takes you further than you would go on your own. Also‚ a good and effective leader will often have a new vision if the situation needs to be changed and everyone will follow him. Surveys and studies have shown that effective
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351 Business Research Final Exam User 9014446549 First Name NATOYA Last Name NEMBHARD Confirmation # 22102557 Score 120 Total Questions: 30 Total Correct 24 Start: 10/15/2012 8:48:08 PM End: 10/15/2012 9:29:00 PM Here is some additional information on items you missed: Topic: Topic: Develop appropriate research questions and hypotheses. In the Southeast‚ the potato chip market share held by the Lays brand is 46%. This is an example of _____. Question Source: Textbook: Ch
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