Consumer promotions New launch - Introductory pricing discounts‚ Activation‚ Free complementary products Growth - Short term rejuvenating promos just to ensure no decline in brand recall. Focus on developing association with specific occasions or elements. Some categories see promos intended to encourage repeat purchase Maturity - Launching new variants or leveraging the brand to help other brands in the portfolio (by giving them free with the existing brand to ensure trials)
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Consumer Perception On Two Wheelers CHAPTER 1- INTRODUCTION East Point Collage Of Higher Education Page 1 Consumer Perception On Two Wheelers INTRODUCTION In two wheeler markets India has the world second largest Market (after China). In India every month sold nearly 3-lakh motor cycle. The two- wheeler industry is among the few that have Managed to face the industrial slow down. The industry’s impressive growth of over 10% for four year till 2006-07. But in 2007-08 there was a drop
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as rummy. Mahjong is a game of skill‚ strategy and calculation and involves a certain degree of chance. Mahjong has been popular throughout the whole world in recent years. This article describes the equipment‚ characteristics and principles of Chinese Mahjong. Brief Introduction Mahjong is a game that originated in China‚ commonly played by four players (with some three-player variations found in Korea and Japan). While the single-player tile-matching
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From 1910 – to 1940 Chinese immigrants were interrogated at Angel Island in San Francisco Bay. Many Americans resented the Chinese because they thought they were stealing their jobs and that the Chinese were taking jobs for lower wages. In 1882 The United States passed the exclusion act which implemented new restrictions and requirements for the Chinese. The act allowed the courts to refuse citizenship to the Chinese and allowed them to be deported. When the Chinese reached Angel Island the men were
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Economics Basics: Elasticity The degree to which a demand or supply curve reacts to a change in price is the curve’s elasticity. Elasticity varies among products because some products may be more essential to the consumer. Products that are necessities are more insensitive to price changes because consumers would continue buying these products despite price increases. Conversely‚ a price increase of a good or service that is considered less of a necessity will deter more consumers because the opportunity
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Organization Basic Essay Format A basic essay consists of three main parts: introduction‚ body‚ and conclusion. This basic essay format will help you to write and organize an essay. However‚ flexibility is important. While keeping this basic essay format in mind‚ let the topic and specific assignment guide the writing and organization. PARTS OF AN ESSAY INTRODUCTION The introduction guides your reader into the paper by grabbing attention and introducing the topic. It should begin with a hook
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The dominating feature od Chinese life is a conservatism that has followed certain habits and traditions for 40 centuries. Altthough there was some culture in China five thousand years ago‚ we shall begin our study with the Chou Dynasty (1125-255 B.C.)‚ during which time China reached its zenith of intellectual and artistic achievement. Confucius (552-479 B.C.) was almost a comtemporary of the Golden Age of Athens. The Han Dynasty (206 B.C.-A.D. 221) marked a great development in
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Elements of Drama * Characters: Characters are the people (sometimes animals or ideas) portrayed by the actors in the play. It is the characters who move the action‚ or plot‚ of the play forward. * Plot: This is what happens in the play. Plot refers to the action; the basic storyline of the play. * Theme: While plot refers to the action of the play‚ theme refers to the meaning of the play. Theme is the main idea or lesson to be learned from the play. In some cases‚ the theme of a play
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Lesson-13 Elements of Cost and Cost Sheet Learning Objectives • • • To understand the elements of cost To classify overheads on different bases To prepare a cost sheet Elements of Cost Raw materials are converted into finished products by a manufacturing concern with the help of labor‚ plants etc. The elements that constitute the cost of manufacturing are known as elements of cost. The elements of cost include the following: • • • Material Labor Expenses Each of these elements is again subdivided
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as phonies‚ but instead giving an account of our experiences gives the novel or piece of work we are writing depth and progress. Therefore I have decided to compare the reflection of the autobiographical element felt in the two novels I am currently reading. When we talk about autobiography what it means is‚ auto means self writing and biographical means to relate to a fact or reality of a person’s life history in their own works. When the two words are put together as “autobiographical”‚ it means
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