consider sales and marketing synonymous‚ one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake‚ n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins‚ joined at the hip and constantly arguing. Different in culture and personality‚ marketing and sales are traditionally
Premium Marketing Sales Selling
The phenomenon of social networking online has created many benefits for the individual and society but it also carries with it some serious risks and drawbacks. Discuss both the benefits and downsides of online social networking. Everything has two sides and online community of people with varied interests is no exception. A certain part of society advocates that social media channels are potential powerful tools when building new and up-to-date individual and collective relationships in many
Premium Social network aggregation Facebook
electors‚ which are electors who cast an Electoral College vote for someone other than the person pledged. Currently‚ twenty-four states have laws punishing these electors; however‚ when electors gain their position they have to take an oath. Another drawback is the possibility of electing a minority President. The only way for this to happen is if the country was divided politically and if the minorities name was heavily concentrated in only the states it needed to win. I think that the Electoral College
Premium
MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
Premium Marketing
1.3 Analyse the role of sales team within marketing strategy of an organization of your choice: Sales team of an organization play a significant role within marketing strategy of this company. A salesperson’s primary objective is to sell‚ though there are many skills involved and their duties can be quite diverse depending on things like the size of outlet they are involved with. Researchers show that across a range of industries‚ there is a direct and consistent correlation between the caliber
Premium Marketing Strategic management Sales
Chapter 4 Sales Force Organization Objectives: After reading this chapter you should be able to: 1- Understand the meaning of organizing as a managerial function 2- Know the Characteristics of a good sales force organization 3- Understand the most common way to divide sales responsibilities based on sales specialization. 4- Explore the additional strategic organizational alternatives 5- Know the organizational forms in international selling _____________________________________________________________________
Premium Sales Marketing
MARKETING MANAGEMENT -MB- 0046 Q.1. Discuss the different marketing concepts with its merits and drawbacks Ans: Marketing is a set of business activities that facilitate movement of goods and services from producer to consumer. It is an ongoing process of discovering and translating consumer needs into products and services‚ creating demands for them‚ serving the customer and his demand through a marketing programme of promotion and distribution to fulfill the company’s marketing goals in a
Premium Marketing
Part A Task 1: Sales strategy 1.1 Ansoff’s strategic growth model • Marketing Penetration Refers to a growth strategy in which the business focuses on selling existing products into existing markets. • Market Development It is the growth strategy in which the business extends their existing products into new markets. • Product Development This growth strategy refers to business that develops new products for existing markets. • Diversification Refers to the growth strategy in which
Premium Sales Marketing Customer service
Strategic Alignment Worksheet: Sales and Marketing NAME: Overview Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course‚ you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed‚ you are to incorporate the sections into the larger Atha Execution Plan‚ which is your final project deliverable (to be submitted in Unit 5). Sections of the SAW Goals and
Premium Tour de Georgia UCI race classifications Sentence
MARKETING AS A MANAGERIAL FUNCTION Marketing as a managerial activity involves analyzing the market opportunities‚ planning the marketing activities ‚implementing marketing plans and setting control mechanism‚ in such a way that organizational objectives are accomplished at the minimum cost. In other words‚ marketing is: 1. Understanding consumer needs. 2. Environmental scanning and market opportunity analysis. 3. Developmental of competitive marketing plan and strategy such that an organization
Premium Marketing