Goals: Post liberalization‚ companies in India that earlier had a very product oriented or sales oriented approach realized the need for customer orientation. It hence became imperative to know the customer not only on quantitative measures (What‚ how much)‚ but also on qualitative measures (the Whys & Haws). This meant understanding the external & individual determinants affecting consumer decision-making process. The course is structured in this context. Objectives: 1) To sensitize students
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Organisations and Behaviour (Unit 3) BTEC Higher National Diploma(HND) in Business Marketing Level 4 Module Tutor: Esther M. Aivinhenyi Student: Ionela Done CONTENT Organisational structures and culture…………………………………………………..3p Explain how the relationship between an organisation‟s structure and culture can impact on the performance of the business………………………………………4p Factors which influence individual behavioural at work……………………………….6p Compare the effectiveness of the different leadership
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r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would
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_______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? 2. Gillette‚ an established market leader in shaving products‚ is planning a foray into skin care products for men. How can the company
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understanding of the psychology fields‚ positive psychology is a science of positive subjective experiences and positive traits‚ positive institution that promise to improve the quality of life and prevent pathologies (Csikszentmihalyi and Seligman‚ 2000). There are 3 levels of analysis for positive psychology; subjective level refers to the subjective experiences such as well-being‚ contentment‚ and satisfaction. The second level is individual level which refers to the positive individual traits/ human’s greatest
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and Organizational Structure on Firm Performance: A Cross Country Empirical Analysis‚ Norderstedt Germany: GRIN Verlag Kansal‚ B.B Lava S. (2012) [online] What is a matrix organizational structure. Available at: http://www.ehow.com/facts_6778670_matrix-organization-structure_.html [accessed 9/12/12] Machin S Martin J. (2005) Organizational Behaviour and Management (3rd edition) Essex: Thomson Learning McKenna E Mullins L. J. (2008) Essential of Organizational Behavior (2nd Edition) Essex: Pearson Education
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Positive Psychology Martin Seligman is considered the father of positive psychology (Friedman & Schustack‚ 2012). Positive psychology pertains to helping people live happier and healthier lives (Friedman & Schustack‚ 2012). Seligman and Csikszentmihalyi states that “positive psychology at the subjective level is about valued [sic] subjective experiences‚” such as “well-being‚ contentment‚ satisfaction (in the past)‚ hope and optimism (for the future) and flow and happiness (in the present)”
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Sometimes the story portrayed in a novel causes the readers mind to wander off‚ away from the text‚ into a world different from reality. In this domain‚ the reader is able to escape their present problems and find some sort of comfort. With a positive imagination one is able to control their own destiny. Looking for the hidden answer to a person or problem is sometimes concealed in an individual’s imagination. The strength of one’s imagination has the power to enhance the living of an individual
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Examination Paper of Organizational Behaviour IBM Institute of Business Management Examination Paper MM.100 SubjectCode-B105 Organizational Behaviour Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice and short notes type questions Answer all the questions. Part one carries 1 mark each and part two carries 5 marks each. Part A:- Multiple Choices:- 1. Which of the following is not comes under Maslow‟s needs theory? 1. Social needs 2. Affiliation needs
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my alarm rings and when I was about to hit the snooze button my mobile drops on the floor. After searching for a few minutes on a dark floor I ended up hurting my hand by hitting it with an edge of the bed. “How horrible is this day going to be?” is what I said to myself and got up. After studying for few hours I realize that because of thinking about the mobile and alarm incident I am already late for the first 8:30 class‚ somehow after I managed to reach the class I realize that‚ not only have I
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