INTRODUCTION Louis Vuitton‚ a French fashion house officially founded in 1854‚ is the world’s leading of high-end fashion brand in international fashion industry. The well-known label is LV monogram which is featured on most products ranging from luxury trunks to leather goods is also as a way to deter counterfeiters. Founder of LV first launched a small leather shop in 1821 with the original products specialized in crafting fine leather luggage ware. But since recognized the demand among prestigious travelers
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Corporation (LVS) is the leading developer of global destination properties. LVS offers premium accommodations‚ gaming activities‚ retail locations‚ exhibition facilities‚ and high-end dinning to its customers. Currently LVS has facilities in Asia and the United States‚ and is actively looking to expand its operations further in Asia as well as into Europe in the near future. The Business Model LVS operates in three primary markets: Macao‚ Singapore‚ and the United States. Macao LVS operates
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Louis Vuitton in Japan Case Questions * What has made LV’s business model successful in the Japanese Luxury Market? What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage‚ the “savoir-faire à la française”‚ the constant innovation‚ the quality of their products as well as an offered lifetime repair guarantees‚ Louis Vuitton has managed to make its Japanese customers
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Harvard Case Solution & Analysis In this study‚ the opportunities and challenges‚ Louis Vuitton‚ the leading European luxury sector multinational firms in Japan‚ given the unique characteristics of brand management and the integration of culture and consumer behavior in Japan. In recent decades‚ Japan was the most lucrative market Louis Vuitton‚ but it seems that the global economic crisis has led to a decrease in sales. Facing a weak economy and a shift in consumer preferences‚ Louis Vuitton has
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(Artistic Director) Kim Jones (lead designer of menswear) Products Luxury goods Revenue €2.5 billion (2011)[2] Parent LVMH Louis Vuitton Malletier‚ commonly referred to as Louis Vuitton‚ or shortened to LV‚ is a French fashion house founded in 1854 by Louis Vuitton. The label’s LV monogram appears on most of its products‚ ranging from luxury trunks and leather goods to ready-to-wear‚ shoes‚ watches‚ jewelry‚ accessories‚ sunglasses‚ and books. Louis Vuitton is one of the world’s leading international
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CASE 2: LUXURY RETAILER LOUIS VUITTON IN CHINA: LOSING LUSTRE OR ADDING COLOUR? – Due date: Session 6 1 What are the strengths and weaknesses of Louis Vuitton Retail strategy in general‚ and in China in particular? The retail strategy LV adopted is the direct store management‚ they have exclusive channel of distribution. It is Located in high street locations or exclusive shopping malls with other designer brands. Strengths: Direct control of every retail operation process Advantage
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etc. - Louis Vuitton pieces are iconic/Legendary house of fashion - Excellence in design‚ quality and customization: since the 19th century luggage is still made by hand and LV offers costum made products‚ like a toiletry case especially made for opera singer Marthe Chenal. - Visual identity easily recognized (LV initials on every product) - Broad product portfolio. From Luggage to glasses and fine jewerly. -Sustainability values well defined; environmental responsibility within the business
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21/12/2011 Marketing Strategy analysis of LVMH with a special focus on LV Industry overview: Louis Vuitton Malletier is commonly referred to as Louis Vuitton‚ sometimes shortened to LV‚ is French luxury fashion and leather goods’ company. The company was founded in 1854‚ and now is the cornerstone of LVMH and its main division carrying almost a quarter of the total group. LVMH is the world leader in the luxury industry. It was established in 1987 through the union of three brands: Louis
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Background of the company Louis Vuitton is the first designer and creator of this brand.He use a creative ideal that combining the quality of making with innvotion design to fulfill the need of customer and the changging modes of world travel. In1854‚ the name of Louis Vuitton Malletier ("Louis Vuitton Trunk-Maker")‚ is the first store in Paris that Louis Vuitton opens. He also begins a design that first flat-topped trunk that was lightweight and airtight by using the "Trianon" trunk.In 1860
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Firstly‚ the research will identify the history in the form of background information and stages of development of the LV Company. Secondly‚ LV’s marketing strategy and management style will be examined‚ especially in the form of market identification and development‚ brand development and brand image promotion‚ human resource management etc.‚ which are the factors that contribute to LV’s world leading position in the fashion industry today. Meanwhile‚ relevant theories will be applied in order to
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