MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
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ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders and all other members of the public sphere who may also be considered as stakeholders. The term "corporate social responsibility" came into common use in the late 1960s and early 1970s after many
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dentity and Belonging Prompts It is difficult to possess a sense of belonging when we are unsure of our own identity. Our identity determines where we belong. Only upon reflection can we establish our identity. Mistakes help shape our identity. Everyone needs to feel a sense of belonging. Sometimes one may feel satisfaction if they do not belong. Discovering our identity is a challenging journey. Identity is never static. Everyone struggles with their identity
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The Earth Is Our Only Home! The Importance of Environmental Protection & Practical Steps to Support It By Ven. Jampa Since the second half of the 20thcentury‚ the results of environmental destruction and the exploitationof natural resources have become increasingly obvious. Now‚ 7 billion people are sharing this planet‚ and scientists predict that the population will increase to 10 billion people in this century. However‚ we already face difficulties with dwindling natural resources and environmentalpollution
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business
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What Can Be Done to Help Save the Earth’s Environment Our planet is in great danger. For the last one hundred years or so‚ the people of earth have wasted and misused the natural recourses of earth. Several plans have been developed to stop the abuse of earth. Some of these plans I will discuss in this essay‚ many of which can be executed by any one. Environmental problems have become so difficult that many individuals feel they can have no effect on them. Problems like oil spills‚ hazardous waste
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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Chapter 1 Hong Kong’s Business Environment Think it over (p. 2) 1 Arguments for: lower costs (e.g.‚ rent and salary)‚ larger space for expansion‚ and a better living environment for workers‚ which makes it easier to recruit overseas staff. Arguments against: high relocation costs‚ poor communication network‚ restricted flow of information‚ far from China’s market‚ increase in transportation costs‚ difficult to hire skilled labour. 2 When considering relocation‚ students should
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World Environment Day (WED) is a day that stimulates awareness of the environment and enhances political attention and public action. It is on 5 June. It was the day that United Nations Conference on the Human Environment began. The United Nations Conference on the Human Environment was from 5–16 June 1972. It was established by the United Nations General Assembly in 1972.[1] The first World Environment Day was on 1973. World Environment Day is hosted every year by a different city with a different
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