MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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A Synopsis of the Case Study Manfold Toy Company Ltd. is a listed company in Hong Kong specialising in the production of bath and water toys. It was founded by Joseph Wan in 1983 and since its establishment‚ the company has experienced phenomenal growth. Despite its fast-growing business‚ Manfold’s management paid little attention to the internal control aspects of its operations. For example‚ when the company secretary‚ Vivian Chen‚ proposed to the Managing Director‚ Daniel Kot‚ to adopt
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Toy Store Observation • For toddlers they had one aisle‚ one side for girls and one side for boys. On the girl side‚ they had many toys that had to do with animals‚ baby dolls‚ and stuffed animals. Most items were pastel colors many pinks‚ purple‚ light blue‚ light green. On the boy side the primary colors stood out. Most items were cars‚ trains‚ trucks‚ mostly vehicles. • For older children‚ aisles were dedicated to just boys and other to just girls. The most dominant color in the girl
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Case Study “Great Eastern Toys” Designer Dolls’ Project – How to evaluate? Within the scope of Finance course‚ we are asked to apply our acquired knowledge in the analysis of the case study “Great Eastern Toys”‚ in order to build a solid decision concerning whether a new project should be taken or not by this firm. As a brief explanation‚ Great Eastern Toys firm is planning to extend its existing product line of plastic dolls by entering the market for designer dolls. Several studies were
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Lombrozo 1 Claire Lombrozo Film and Media Studies 70 Diana Pozo‚ Wed. @ 3 11 March‚ 2013 Failed Attempts at Gender Neutrality and Acceptance in the Toy Industry In recent years‚ toy industries have made an effort to manufacture toys that are “gender neutral” and “accepting” of all types of children. Nowhere is this more evident than the actual toy aisles‚ which in previous years boasted pretty pink Mattel Barbies in the girls ’ aisle‚ the epitome of the “Cult of True Womanhood”‚ and action figures
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Play Time Toy Company I. Introduction Background Play Time Toy Company is a plastic toy manufacturer. It has experienced rapid growth since founding‚ recently expanding its operations to allow further growth. From 1973 until the early 1990’s‚ the company specialized in seasonal manufacturing‚ producing in direct response to customer orders. However‚ in early 1991‚ the president of Play Time Toy Company‚ Jonathon King‚ was considering a change from seasonal to level production in the
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Sylvia Mae A. Corcilles Letecia A. Bartolome Masteral Student Masteral Teacher Case Three: Creative Toys Company 1. Identification of the Problem The Creative Toys Company‚ a small firm that specializes in producing small wooden toys‚ was started by John Wilson. The company is proud of its history‚ stability and growth in the industry. Low turnover rates are result of good wages and fringe benefits. One department in particular the transportation department had been highly productive
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Toys R us is a specialty retailer of toys and juveline products. The company produces products like dolls‚ children’s toys‚ vehicles‚ electronic products as well as children’s apparel across the world. Furthermore‚ toys R us has 1‚721 stores all over the world‚ the total employment is 64‚000‚ with a total revenue growth of -5.0%. (eMarketer‚ 2018) The SWOT analysis could be used to analyze the strengths‚ weaknesses‚ opportunities‚ and threats of toys R us. Strengths of toys R us include having over
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MarketLine Industry Profile Toys & Games in Brazil January 2012 Reference Code: 0076-0778 Publication Date: January 2012 WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED Brazil - Toys & Games © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0076 - 0778 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Brazilian toys & games market grew by 16.4% in 2011 to reach a value of $3‚538.8 million.
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February 16‚ 2013 Sociology: Toys and Cards Page 1 Toys and Cards Today kids no longer play with only simple items for their entertainment such as homemade dolls or hand carved wooden swords. It is apparent that a cultural swing has developed in modern times to adapt with the ever changing mega industries of child entertainment. From Hasbro board games‚ to Matell’s diverse Barbie doll collections‚ and all the way into the virtual interactive video games of Nintendo‚ society has been latched
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