MARKETING IN LUXURY FASHION INDUSTRY: CONTEMPORARY METHODS OF CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that
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understanding of death‚ or better yet‚ a ‘good death’ does not fully come until you are faced with the dying process yourself. Even though I am not facing the dying process‚ I have an obscure outline of what I think I would value towards the end of my own life at this point in my life‚ which I will discuss first. Secondly‚ I will discuss what those with more expertise believe about what a ‘good death’ is. Lastly‚ I will show the importance of defining a ‘good death’ when dealing with effectively caring
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Name: Code: Class: Essay: what is a good job? Life has many aspects and one of the most important sides of it is having a good job. But what is a good job? That’s a hard question to answer with one or two words because every person has his or her own perspective in answering this question. Some people see a good job as having a good income‚ others look at it as low working hours‚ while others just look to job as they are meant to do it. A job that is with high payment and brings the happiness
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INDUSTRY OVERVIEW The Indian Industry as a whole has given away a growth which is of positive but comparatively less than the previous year. For instance the Industry registered a growth of 7% in the month of April 2008 as compared to 11% growth registered in the same month of the previous year. In March 2008 industrial growth which was recorded was 3.9% the lowest in past 6 years. The growth slipped due to the sharp downfall in the manufacturing and specifically electrical sector to 7.5% and
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companies are better equipped to generate profit and compete successfully because they better understand the "Big Picture" of what they have to offer. 3.Advertisement - A paid form of non-personal presentation of ideas‚ goods‚ and/or services by an identified sponsor. Ex: A commercial for NIKE tennis shoes would be considered an advertisement because it is marketing a good (tennis shoes) by an identified sponsor (NIKE). 4.SWOT Analysis - SWOT analysis is identifying the Strengths‚ Weaknesses‚ Opportunities
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to the Good Life By Devin Fink Ethics Business and Public Administration Professor Michael Beltz October 9th‚ 2012 The “good life” is a phrase that is used to describe the ideal life for one to live. According to Aristotle‚ the good life should be free of any greed‚ full of virtue‚ pleasure‚ and friendships‚ as well as excellence in whatever you may do. I would agree with all of the things he believed in. Many people in America would argue that the good life
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Americans like to perceive that they live in a land of opportunity where anyone can achieve his/her dreams by working hard. Sadly‚ history paints a different picture. The three defining traits of what it means to be an American includes racism‚ sexism‚ and using religion to justify our own actions. Since the creation of the United States‚ white people have always been privileged. Racial minorities were held back from basic human rights. Slavery kept black people on the same social level as cattle
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Industry Analysis of Food Service Industry The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places‚ institutions‚ and companies responsible for any meal prepared outside the home. This industry includes restaurants‚ school and hospital cafeterias‚ catering operations‚ and many other formats. Although the restaurant industry is very competitive‚ the lifestyle changes created by modern living continue to fuel its steady growth. More and
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AN EXTENSION AS THIS HAS ALREADY BEEN INCLUDED WITHIN THE SUBMISSION GUIDELINES. Student Activity: Students are to produce written work in support of each of the statements listed below: 1. What is the similarity between the function of oil in a car engine and good communication in industry? 2. It has been said that money can be used to satisfy man’s basic needs and wants. Discuss this statement. 3. Identify the similarities and differences between Maslow’s theory of motivation and
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---7 Product Price Place Promotion Market Analysis The Luxury Market In China-----------------------------------------------9 Reference----------------------------------------------------------------------------------------11 Introduction Luxury goods are products and services that are not considered essential and are associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was
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