Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Learning Objectives 1. 2. 3. 4. 5. How do enterprise systems help businesses achieve operational excellence? How do supply chain management systems coordinate planning‚ production‚ and logistics with suppliers? How do customer relationship management systems help firms achieve customer intimacy? What are the challenges posed by enterprise applications? How are enterprise applications used in platforms for
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Supply Chain Management (SCM) and Customer Relationship Management (CRM) vs. Enterprise Resource System (ERP) a Comparative Paper. Enterprise Resource Planning System (ERP)‚ also referred to as the traditional management system‚ was generated from the MRP or the Material Requirement Systems. Companies have utilized this system for well over 25 years. In its primary set up‚ the MRP stores data related to inventory control and production planning. The system is widespread with the use of one its
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QUESTION 1 Is supply chain management for real or is it just another fad? Does the answer to this question depend on how a company pursues SCM? ANSWER 1 Supply chain management is for real. This is because it is used frequently in today’s materials management environment. SCM is generally associated with advanced information technologies‚ rapid and responsive logistics service‚ effective supplier management‚ and increasingly with customer relationship management. Most materials
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THESIS Customer Relationship Management Jens Berfenfeldt Luleå University of Technology MSc Programmes in Engineering Industrial Business Administration Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:111 CIV - ISSN: 1402-1617 - ISRN: LTU-EX--10/111--SE "If growth is what you ’re after‚ you won ’t learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell
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production. ERP which is the acronym of Enterprises Resource Planning is the solution of their problem. Enterprises Resource Planning is the set of application software which is integrated with accounting‚ distribution‚ sales and marketing‚ material management‚ human resource‚ logistics and several other functions of the business. It is derived from the material requirement planning (MRP). This paper aims to explore the barriers before implementation and the challenges after implementation of ERP in the
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The Customer relationship management (CRM) is about the management of the clientele‚ their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people‚ technology and the business process in the quest to protect the existing clientele and provide the pragmatic opportunities to further enhance the circle of satisfied and loyal customers. The CRM is the catalyst that provides useful help
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technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology‚ to maximize customer value. e-business is the
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Kaizen Forum Supply Chain Management Plus its Enabling & Supporting Technologies IBA 6th May 2012 The Kaizen Forum Today’s Scenario • With today’s emphasis on cutting costs and streamlining expenses‚ many companies are looking to improve their bottom lines with more effective supply chains. • Lack of understanding about what a supply chain is or how it fits into the companies overall strategy. 1 11/20/2012 The Kaizen Forum Supply – Chain - Management • Supply: to furnish
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CRM and SCM are both different management concepts: one focusing on concepts used by companies to manage relationship with their customers while the other focuses on planning‚ implementing and controlling the operations of supply chain. Both the concepts are similar in the way that they can be used to improve organizations functionality in the respective departments. Both management tools can be integrated with the ERP software. Both CRM and SCM can offer benefits in terms of lower costs‚ higher
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Supply Chain Management Definition: Supply Chain Management is the discipline related to the management of the planning‚ manufacturing and operations necessary to bring a product to the market place‚ from the sourcing of materials through to the delivery of the completed product. The deciding factor in the success or failure of any given product is in the efficiency with which it can be brought to the market place. If the revenue derived from the sale of a product does not create a required
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