18.09.2012 What is Customer Relationship Management? “CRM is the core business strategy that integrates internal processes and functions‚ and external networks‚ to create and deliver value to targeted customers at a profit. It is grounded on high quality customer related data and enabled by information technology.” Type of CRM Strategic ! Dominant characteristic Strategic CRM is a core customer-centric business strategy that aims at winning and keeping profitable customers. Operational
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COM5407 Financial Communication & Promotion Individual Assignment As the product manager‚ I propose to employ the data mining techniques‚ as an important implementation of our Customer Relationship Management (CRM) strategy‚ to better understand the clients of our third party products and increase our profitability. Our bank has various sorts of third party products ranging from mutual funds‚ insurance products to bonds. Commission is earned on selling other companies ’ products. Although
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Introduction Supply chain management‚ which involves inventory management‚ cost reduction‚ transportation‚ configure the distribution network‚ strategies development for product distribution‚ aims to improve the efficient and effective in the production activities. With better improvement in managing the current resources to operate profitability‚ and to minimize the inventory costs and reach the demands from market. Through the upstream and downstream linkages‚ different products and service which
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Fundamentals of Supply Chain Management Download free eBooks at bookboon.com 2 Fundamentals of Supply Chain Management © 2011Dr. Dawei Lu & Ventus Publishing ApS ISBN 978-87-7681-798-5 Download free eBooks at bookboon.com 3 Fundamentals of Supply Chain Management Contents Contents Preface 7 1 Introduction 8 1.1 Why Supply Chain Management 8 1.2 Defining supply chains 9 1.2 Customer Orientation 11 1.3 Defining Supply Chain
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should be judged according to five criteria: relevance‚ accuracy‚ timeliness‚ clarity‚ and visibility. Deficiencies in any of these areas will weaken the decisionmaking process. Ensuring the quality of information is critical for effective supply chain management. Unfortunately‚ the complexity of the task intimidates many companies into settling for inefficiencies and inaccuracies. As a result‚ decisions are based on Key Performance Indicators (KPIs) that can be ambiguous‚ imprecise or even incorrect
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SUPPLY CHAIN MANAGEMENT AT PANTALOON RETAIL INDIA LTD. (BIG BAZAAR) A PROJECT REPORT Under the guidance Of Dr. Nishikant Jha ______________________________ Submitted by Mr. Anil R Bambhania Roll No—510929526 ______________________________ in partial fulfilment of the requirement for the award of the degree Of MBA IN [Finance] November’2010
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Question: How does Operations and Supply Chain Mgmt enhance company profitability? 1. Content 2. Charts and Graphs 3. Evidence to support your position 4. Examples that highlight your conclusion Table of Contents: I. Executive Summary…………………………………………………………………………………………………………………….2 II. Operations Management and Profitability………………………………………………………………………………….3 III. Supply Chain Management and Profitability……………………………………………………………………………….5 IV. Examples/Case Studies………………………………………………………………………………………………………………
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sense of customer relationship management Software applications that automate the marketing‚ selling and service functions of the businesses. Levels of CRM: ◦ Strategic CRM ◦ Operational CRM ◦ Analytical CRM Winning and keeping profitable customers Focused on the development of a customer – centric company Three other major business orientations: ◦ Product – centric ◦ Production centric ◦ Sales – centric Focused on: ◦ marketing automation (market
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Supply Chain Management for Effective People Management: Issues and Challenges Indranil Mutsuddi* Managing people in the highly volatile and turbulent business environment has always been an issue of concern for Human Resource (HR) heads and industry captains. This has particularly become challenging with organizations facing high attrition rates‚ on the one side‚ and businesses demanding talent supplies having newer and more cross-functional skill and competency sets to meet the changing needs
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CRM is both a business strategy and a set of discrete software tools and technologies‚ with the goal of reducing costs‚ increasing revenue‚ identifying new opportunities and channels for expansion‚ and improving customer value‚ satisfaction‚ profitability‚ and retention. CRM software applications embody best practices and employ advanced technologies to help organizations achieve these goals.( Mc Dougall‚2004) CRM focuses on automating and improving the institutional processes associated with managing
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