CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified
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Tocqueville and Marx both held vigorous beliefs on what the new systems of government and economy of the time could or will inevitable lead to. On one hand Marx saw the history of the world through the lense of class struggle‚ leading to his conclusion that the ever growing capitalist system was no more than another edition to the eternal conflict between the oppressor and the oppressed. “The Modern Bourgeois society that has sprouted from the ruins of feudal society has not done away with class
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The relationship between customer loyalty and customer satisfaction John T. Bowen University of Nevada‚ Las Vegas‚ Nevada‚ USA Shiang-Lih Chen University of Nevada‚ Las Vegas‚ Nevada‚ USA Keywords Customer loyalty‚ Customer satisfaction‚ Database marketing‚ Hotels Abstract Develops and implements a method for hotels to identify attributes that willincrease customerloyalty. Otherhotels can replicate the methodology used in this study. The study makes
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MKT 121: Customer Service Question 2: Summarize the advantages and disadvantages of Web-based customer service. The internet has become the new path for providing customer assistance‚ providing a space for searching and shopping. As the technology is develops‚ clear advantages and disadvantages to customer service relationships have presented itself. One of the advantages of a website include increased exposure‚ with the ability reach customers on a global level. The web provides the
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has been the main concern for every hotel and resort. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. The hotel industry believes that higher level of customer satisfaction may result in higher levels of repurchase. Repeat purchasing is essential to a continued stream of profitability through achieving higher levels of customer satisfaction (Oliver‚ 1997). The customers’ satisfaction can be defined as “the fulfillment response”
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VALUE ADDED SERVICE FEATURES Appendix Y Click on the section that you are interested in 1 ABOUT THIS appendix 4 2 BASIC SERVICES 5 2.1 Caller ID 5 2.2 Call Waiting 6 2.3 Group Call 6 2.4 Optus 124YES (124 937) 8 2.5 Me2U 9 2.6 Rollover 11 2.7 SMS Usage Alerts 13 3 MESSAGING SERVICES 15 3.1 Optus SMS 15 3.2 Optus Group SMS 17 3.3 SMS 2 Email 19 3.4 Optus Web SMS 21 3.5 SMS Chat – EFFECTIVE 21 JANUARY 2011‚ SMS GAMES WILL NO LONGER BE AVAILABLE 24 3.6
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What is the difference between WAV and MP3? WAV is sound digitally sampled at a fixed rate and word size‚ e.g. 44 kHz 16-bit. The higher the sampling rate‚ the better high notes like cymbals will be reproduced. The highest frequency that can be encoded is half the sampling frequency. MP3 is a lossy compression format that can get up to 20x compression compared to WAV. The bitrate can be variable or fixed. Unless a low quality compression is selected‚ most people cannot tell the difference
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There is quite a few differences between the book and movie The Outsiders. The book is written by S.E. Hinton. We have been reading the outsiders and we were wondering which was better the movie or the book. The book and movie are both easy to relate to because Ponyboy is our age and most of the characters are young. I think the three characters are Sodapop‚Ponyboy‚and Two bit. In the book I pictured them as these tough looking kids but when I saw the movie they actually don’t look as tough as
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Explain the importance of customer satisfaction in service organisations The aim of this essay is to explain the importance of customer satisfaction in service organisations. Clear meaning of the customer satisfaction has been provided along with the causes and results from the effective implementation. J. Heskett ’s "service-profit chain" model has been used in order to understand the relationships between profitability of a service organisation with customer satisfaction and loyalty and the outcomes
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The concept of co-production was a challenge to policymakers in reforming public service by encouraging users to design and deliver service in equal partnership with professionals. One phenomenon in the United Kingdom mentioned that there are some barriers in public service due to the New Public Management (NPM) (Boyle & Harris‚ 2009). NPM centralized targets‚ deliverables‚ standards‚ and customer relationship management. All of these narrowed the focus of many services and often undermined the relationship
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