Research Brand orientation and market orientation — From alternatives to synergy ☆ Mats Urde a‚⁎‚ Carsten Baumgarth b‚ Bill Merrilees c a b c Lund University‚ Sweden Berlin School of Economics and Law‚ Marketing Division‚ HWR Berlin‚ Germany Department of Marketing‚ Griffith Business School‚ Gold Coast Campus Queensland 4222‚ Australia a r t i c l e i n f o a b s t r a c t This paper explores the interaction between brand orientation and market orientation. Brand orientation is an inside-out
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What are the main characteristics of ‘emerging markets’? Introduction During the changing of world economy‚ it is increasingly common to hear the term ‘emerging markets’ and from news and report. In the mid-1980s‚ the term ‘emerging markets’ was created by the World Bank‚ and has significant influence on the global business world nowadays (Gwynne‚ Klak and Shaw 2003). To raise investor’s attention to those developing countries‚ there are numerous characteristics springing up which are given by
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A distinctive voice is one in which challenges society’s values and or beliefs within a given context. In the text the life and crimes of harry lavender; Marele day has formed an incredibly distinctive voice in crime fiction. By subverting the elements of the hardboiled detective genre. Day has startled her audience with the distinctive voice of Claudia valentine‚ a 1980’s female private investigator in Sydney. The composer has used a range of techniques including first person narration and idioms
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the core of communication. The various forms and function of language generates new awareness and also develops the new understanding of the perception of the world through the written‚ spoken and visual language in all different kind of texts. Distinctive Voices relate to the use of language affects interpretation and shape meaning within texts‚ depending on the textual medium. This can relate to register‚ tone‚ diction‚ dialogue‚ idiom‚ expression‚ context and the role played by silence. In Marele
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beliefs about life and reality‚ and these beliefs can shed light on many different aspects of humanity‚ such as faith‚ coping‚ and conflict (Koltko-Rivera‚ 2004). These beliefs affect and are affected by religious worldviews. While many religions teach peace and love‚ studies have shown that many religious people are prejudiced and discriminate against certain groups (Rowatt et al.‚ 2006; Leak & Finken‚ 2011). An explanation for this relationship between religion and prejudice is terror management theory
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families‚ religion is ignored as parents are non- believers. In others‚ religion is central to their way of life: religious belief is passed on to the young person and rituals are observed. Prayer or meditation‚ sacred writings- The Quran‚ The Bible and faith communities and their leaders are all introduced at an early age so religion becomes a natural part of the children’s lives. Religious teachings help to guide a person in life. Christian families may teach their children to pray‚ say grace before
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Karl Marx and Max Weber Andy Moss Introduction Karl Marx and Max Weber are two important names when thinking of sociological theory. Both men had strong views about our society. Weber’s approach to studying social life will be looked at. Then‚ Weber’s study of rationalization will be the main point of interest. His theory of rationalization showed us why people acted as they did. As with Weber‚ Marx’s approach to studying social life will be examined. Next‚ his theory of the capitalist mode of
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Some characteristic of well-run empires consist of: the building of roads‚ increased trade‚ the flourishing of education‚ effective bureaucracy‚ the use of a common and official language‚ the use of a system of justice‚ and citizenship. Rome demonstrated ideology by holding assemblies in which magistrates would be elected which gave citizens a sense of power and decision. Meanwhile‚ the Han allowed people to practice philosophies such as Daoism‚ and Confucianism while the empire was purely ran on
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Religious Tourism in Asia and the Pacific Religious Tourism in Asia and the Pacific ii Copyright © 2011‚ World Tourism Organization (UNWTO) Calle Capitán Haya‚ 42 28020 Madrid‚ Spain Religious Tourism in Asia and the Pacific ISBN-13: 978-92-844-1380-5 Published and printed by the World Tourism Organization‚ Madrid‚ Spain First printing: 2011 All rights reserved The designations employed and the presentation of material in this publication do not imply the expression of any opinions
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