Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
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North Korea is facing its seventh year of food shortages arising from weather-related problems. A famine killed tens of thousand of people in 1996-97. (Washington Times; December 8‚ 2000; Thomas Wagner‚ Associated Press) Thousands crossed the border into China looking for food. (Washington Post; July 23‚ 2001;Pg. 16; John Pomfret‚ Washington Post Foreign Service) A large percentage of the population remains susceptible to malnutrition and their living conditions continue to worsen as energy shortages
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Mechanical Engineering Department. Mechanics of Machines 2 Student no: Date of Laboratory experiments: Place: Date completed: Due Date: Experiment 1: The Plate Clutch Objective: The Aim of this experiment is to find the relation between the axial load W and the frictional torque T‚ using a single plate clutch. To find the coefficient of friction between the clutch surfaces using the uniform wear theory. To experimentally conclude whether the average
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Globalization and Freedom in India and Mainland China Throughout the novel “The White Tiger” by Indian writer‚ Aravind Adiga and the short story “ After Cowboy Chicken Came to Town” by Chinese writer‚ Han Jin. Both mention about how globalization‚ the process of international integration arising from interchange of worldviews‚ products‚ and other aspects of culture‚ influences India and Mainland China. One of the plots in Adiga’s novel is Ashok and Balram moved to Gurgaon instead of going back
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Compare and Contrast Essay (North Korea and South Korea) While North Korea and South Korea have some similarities‚ there are many differences. These differences will make people wonder how they ever even worked together as one country. After World War II‚ the country that was known as one split into two. The United States was influencing the south and the soviets were influencing the north. As a result‚ the two countries are now governed differently and have many differences in government
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Renaissance Information Technology (SRIT) of India has entered into a joint venture (JV) with Yunnan Sunpa Image Tel Tech Co. Ltd (Sunpa) in China to form a new entity called Sunpa Sobha Software (China) Ltd. Headquartered in Kunming‚ Sunpa Sobha Software (China) Ltd. will have operating branches in Beijing‚ Shanghai‚ Guangzhou‚ and Shenzhen. This is the first JV between India and China in Healthcare ICT. During Chinese Premier Wen Jiabao’s visit to India last year‚ his first stop was not the political
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November 2011 North and South Korea CBA The Korean peninsula is divided into two separate countries‚ North and South. Looking at both countries you can see the differences. North Korea and South Korea may share the same land but have different outtakes on their economic views‚ political beliefs‚ and even social conditions. Before North and South Korea there was just the Korean Peninsula. Korea was ruled by many countries even Japan and China. While in control of Korea‚ Japan grew hungry for power
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What is marketing: Managing profitable customer relationships. The aim of marketing is to create value for customers and capture the value from customers in return. Five steps of marketing process: 1- Understanding customer needs 2- Designing customer driven marketing strategies 3- Integrated marketing programs 4- Building customer relationship 5- Capture value fir the firm Zappos:a passion for creating customers value and relationships: Example for customer focused and heavily committed to marketing
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What is marketing? From an older person’s point of view‚ marketing refers to the process of planning and executing certain activities of business. These activities that relate to marketing include the conception‚ pricing‚ promoting and distribution of ideas‚ goods and services. The aim of exposing oneself to these activities is to satisfy individual or to achieve organisational goals. Having the proper and precise marketing strategies‚ be it individually or in an organisation‚ many benefits and
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FRQ Han China and Mauryan/Gupta India Han dynasty and Mauryan/Gupta empires developed in roughly the same time frame and overlapped in the years 320 B.C.E. - 220 C.E. developing in different parts of the globes with their own unique geographies. Both the Han and Mauryan/Gupta empires developed bureaucratic governments that were ruled by kings‚ but due to the different geographical regions‚ India’s government was fragmented into local governments. The Han Dynasty of China was structured off of a
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