The global Concern By Shadi Badawood The global warming phenomenon is one of the most controversial global issues in globalization era‚ and it has changed the world’s agenda‚ it has made scientists and many others to predict‚ undertake research and explore facts which might be inconvenient. Marlo Lewis‚ a Senior Fellow at the Competitive Enterprise Institute‚ wrote a critique of “An Inconvenient Truth”‚ which states that Al Gore‚ former vice president of the United States of America‚ has exaggerated
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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South Korea is located in East Asia. South Korea is East of China and West of Japan. South Korea is roughly the size of Indiana‚ United States of America. From the 7th century to the 20th century Korea acted as a single independent single country. In 1905 after the Russo-Japanese War Korea became a protectorate of Japan. In 1945 Japan surrendered Korea to the United States in WWII. After gaining control of their country Korea split into two countries. A Republic of Korea was set up in the
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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Scanning the Marketing Environment Who are the primary competitors? How to ascertain their strategies‚ objectives‚ strengths and weaknesses‚ and reaction patterns? What are the key methods for tracking and identifying opportunities in the macro-environment? What are the key demographic‚ economic‚ natural‚ technological‚ political‚ and cultural developments? The Marketing plan Market survey Segmentation Identifying needs and wants Targeting Choosing a target market(s) Developping a market
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strategic analysis for a given corporation. By looking at our Internal Analysis of General Electric (GE) we identified Strengths and Weaknesses and we were able to recognize the Distinctive and Core Competencies that exist within the General Electric organization. Our external analysis consists of two major analyses: The Competitive Analysis and the Industry Analysis. By taking a closer look into what our competition and overall industry has to offer‚ we will further get a better understanding of the
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What does ethical mean? Ethical can be defined as‚ ‘relating to principles of what is right and wrong’ (Longman dictionary) or‚ ‘relating to moral principles or the branch of knowledge dealing with these’ (Oxford dictionary) another definition is “Ethics can be viewed from two angles‚ normative and prescriptive. First‚ ethics refers to well-based standards of right and wrong that prescribe what humans ought to do‚ usually in terms of rights‚ obligations‚ benefits to society‚ fairness‚ and specific
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The New Laminating Machine by Ocamaster Specializing in the production and development of all kind of various LCD laminating machines‚ OCAmaster is a well-known manufacturing company that is currently under the spotlight. There is a high demand for the machines sold by OCAmaster and has served the entire Europe‚ North America‚ South America and other Western countries. Moreover‚ OCAmaster takes huge part in training schools on teaching about various repair and tuning services which has helped students
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CHAPTER CASE 2.2: Pete`s p.74 Case Notes: 1. What interactions and discussion need to take place among the marketing‚ manufacturing‚ logistics‚ and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing‚ logistics‚ manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers
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