Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product:
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technology has brought to the travel environment and retail operational practices. There are many advantages and disadvantages of the technology. The assignment will contain the information and examples of impacts as well as explanation how the impacts developed the retail environment. The technology has big impacts on the travel agencies. There are many positives and negatives that the technology has brought to the whole industry. The impact of technologies on travel agencies is so profound‚ that
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0Travel tourism Task 2 Inbound What is inbound travel? This is when people from other countries come and visit the up and all around the UK for a holiday or the purpose of tourism. For instance a person from Spain coming to visit the UK on holiday Domestic What is domestic travel? This is when UK residents travel around the UK for the sole purpose of tourism. For instance a person from Halifax going on holiday to Blackpool or Whitby The difference within the both inbound and domestic is
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Tourism is in what is known as the ‘Tertiary Sector’ of the economy. This ‘service industry’ is one of 3 other sectors in an economy‚ the 2 other sectors are: secondary sector and primary sector. The primary sector deals with ‘extraction’ such as farming‚ fishing & quarrying. The secondary sector deals with manufacturing and construction. ‘According to the theory the main focus of an economy’s activity shifts from the primary‚ through the secondary and finally to the tertiary sector. Fourastié
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Mode of transport From Wikipedia‚ the free encyclopedia (Redirected from Modes of transport) Jump to: navigation‚ search Part of a series on | Transport | Modes | * Animal-powered * Aviation * Cable * Human-powered * Pipeline * Rail * Road * Ship * Space | Topics | * History * Timeline * Outline | Transport portal | * v * t * e | Mode of transport (or means of transport or transport mode or transport modality or form of transport) is a term
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Unit 1 P3 The UK travel and tourism sector Inbound and Outbound Tourism Outbound tourism is when you leaving the UK to travel to another country for business or leisure. Outbound tour operator is organising holidays and provides a range of discount package deals‚ which you can combine with accommodation‚ transport to the destination and ground transport such as a transfer from the airport to the hotel. The two largest tour operators are Thomson and Thomas Cook Group. Outbound travel agents can give
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the reader understand the key concepts and principles of marketing in the travel and tourism industry also as the key points affecting marketing environments and its function in different segments of the tourism industry. Analyzing the function of marketing as a management instrument‚ understanding the roll of marketing mix in the tourism sector and at last but not least learn how to use the promotional mix in the sector. Contents 1. Presentation Sheet 1 2. Objectives 2 3
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Investigating travel and tourism industry There are 8 main components of travel and tourism industry. They are : 1- Accommodation- this is the most important component in the travel and tourism industry. Accommodation may include hotels‚ guest-houses‚ lodging-houses‚ bed and breakfast‚ inns and motels. 2- Transport- a good transportation system is very important for a travel and tourism industry‚ whether people are on business‚ travelling for leisure or visiting friends and
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Ethical Dilemma Ben Lennon XMGT/216 March 13‚ 2011 Meisel Randolph Ethical Dilemmapage 1 An ethical dilemma is any situation which guiding moral principles cannot determine which course of action is right or wrong (Stanford Encyclopedia of Philosophy: Moral Dilemmas). Often in the work place we are faced with dilemmas all the time. Many have the choice to do the right thing or doing the wrong one. However‚ doing the right is the moral thing to do‚ but some choose the alternate.
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Ethical Dilemmas 1 Ethical Dilemmas Larry Carter COM 425 May 31‚ 2010 Ethical Dilemmas 2 Ethical Dilemmas In today’s world employees face many different challenges in the workplace‚ challenges which not only bring on difficult choices‚ but could also bring about unwanted change. One of these challenges is Ethical Dilemmas. When an ethical dilemma arises in the workplace an employee is faced with what to do. How do they
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