One such creative advertisement campaign is the Vodafone’s ZooZoo ads which caught the fancy of the consumers and helped the company develop its own entity in a splendid and innovative manner. The advertising landscape has experienced dramatic change over the past several years and as the advertising medium gradually shifts to the digital platform‚ agencies are finding new
Premium Advertising
largest 4 firms in an industry. Formula: CR4= Σ4i=1 si Calculation: (11‚834‚883 + 3‚845‚900 + 3‚696‚800 + 3‚650‚647) / 44‚582‚621 = 0.5165292996 = 0.516 (3dp) =51% Analysis: As the four firm concentration ratio is >50% this insinuates that this market structure is that of an oligopoly. Calculating the Herfindahl-Hirschman Index (HHI) Definition: The HHI is a concentration measure based on the sum of the squared market shares of all the firms in the industry. Formula:
Premium Herfindahl index Monopoly Oligopoly
hospitality iNdustry 1.1 The structure of the hospitality industry The hospitality industry in the UK is a broad and varied industry ranging from single-person organisations to worldwide corporations. People do a total of more than 80 different jobs in the industry. key terms Hospitality: kindness in welcoming guests or strangers Fourteen different industries The hospitality industry is not just hotels and restaurants. There are 12 other different sectors of the industry: Hospitality
Premium Hotel Hospitality industry Fast food
Hospitality Directions US Hospitality and Leisure November 2013 Q3 At a glance Lodging’s recovery continues‚ driving fewer vacancies and higher rates‚ particularly among hotels in higher-priced segments. Our outlook anticipates a 5.5% RevPAR gain in 2013‚ improving to 5.9% in 2014 with stronger economic growth. Group bookings for 2014 have improved‚ supporting gains relative to this year. Construction activity has resumed‚ but is still at low levels. Occupancy levels at
Premium Economic growth Hotel Economics
How Globalisation Influence the Hospital Industry? Prof. Sandhya Shrivastava‚ Head of the Department (MBA)‚ India Abstract In the 21st century‚ with the increasing levels of globalization in hospitality industry‚ hotel companies will need to learn different management approaches to survive and develop in environmental circumstances with high levels of uncertainty as well as understand the implication of future impacts‚ both positive and negative‚ of the changing environment in which they operate
Premium Globalization Culture
global airline industry is experiencing cold season since the terrorist attack in 2001. Though china’s airline suffered less from the 9-11 effect‚ price hike of fuel has also plagued the industry. Moreover‚ in response to the entry of the WTO‚ Chinese government has phased out regulations upon airline industry and encouraged competition by introducing budget airline. To maintain competitive advantage and considerable profit margin as a domestic leading airline company‚ China Southern Airlines Co. Ltd
Premium
WEEK 7: RESTAURANT INDUSTRY Q1. What do you expect to drive a company’s price-to-book equity and price-to-earnings equity? Price-to-book multiples are a function of future abnormal ROEs‚ book value growth and the organisation’s cost of equity * Future abnormal ROE: ROE less the cost of equity capital (ROE – re). Organisations with positive abnormal ROE are able to invest their net assets to create value for shareholders and have price-to-book ratios greater than one. * Organisations’
Premium Stock market Investment Generally Accepted Accounting Principles
University of Science and Technologhy NAME: DAVID SURNAME: MAKACHA STUDENT NUMBER: N0070508B COURSE: MEDIA IN AFRICA DEPARTMENT: JOURNALISM AND MEDIA STUDIES QUESTION Outline factors hindering the development of film Industry in Africa Gebre-Egziabher (2006) notes that film was first introduced in Africa in the 1920s. It was used as a propaganda tool to manipulate the Africans to endorse the white minority rule. Gebre-Egziabher (2006) further mentions
Premium Africa Film Film director
Market and Growth Forces Worldwide‚ the condom industry is predicted to experience significant growth in the next 10 years. The number of users is expected to increase by more than 40 percent by 2015‚ to some 742 million‚ both from population growth and prevalence of use. The industry holds a lot of promise‚ not so much in the United States‚ but primarily in developing countries. An estimated 350 million couples around the world today still do not have access to modern methods of contraception.
Premium Condom
Attractive Industries Michael Porter’s Five Force Model is one of today’s leading models on how certain forces that arise within industries creates change in both a negative and positive aspects. Many executives use his model to analyze the different industries and see where there may be a potential star performers and utilize their current company’s capabilities and resources to enter that new industry in a successful manner (Daft‚ 2007). His model can also help companies move into other market
Premium Strategic management Marketing Porter five forces analysis