Chapter 1 Understanding the Supply Chain True/False 1. A supply chain includes only the organizations directly involved in supplying components needed for manufacturing. Answer: False Difficulty: Moderate 2. A supply chain consists of all parties involved‚ directly or indirectly‚ in fulfilling a customer request. Answer: True Difficulty: Moderate 3. A supply chain could be more accurately described as a supply network or supply web.
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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ACI’s retail arm Swapno is probably among the biggest ever marketing failures in the marketing history of Bangladesh. The only comparable event (in terms of investment and withdrawal) that comes in my mind is the launching and withdrawal of Rothmans of BATB. ACI spent huge money on infrastructure and branding and created a lot of buzz but awfully failed to attract traffic and generate fat. The reasons for this less than expected performance fall in two categories– operational issues and theoretical
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Phillip Knight who was founding Nike wanted to own the running shoes which had both cheap and quality of the Japanese. By 1964‚ he and his friend William Bowerman spent $ 500 to enter Tiger company’s shoes in Japan to the U.S and began to develop some ideas for their own product. 1. Technology “Nike Air” Nike Air cushioning is appeared in the most form of Nike shoes. We shared a number of different types of Nike Air. - AIR - Air cushion provides a comfortable stride. Nike Air is almost always encapsulated
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accomplish the objective of the team within their time period. There were various factors leading to the failure of the team. Some of the factors the case study discusses that lead to the failure are miscommunication between the members of the team‚ constant competition between team members‚ and disorganization and disagreements within the team. It depicts a very good picture of the significance
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to have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered
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shifting its domain to a much broader level. With the advent of cloud‚ every entrepreneur and CEO is focusing on shifting his ERP applications and services on the cloud. Cloud is a plethora of resources which reduce capital investments: on-site technological (servers and databases)‚ ERP deployment expenses that may incur. Data security and data recovery are also the factors that have proved the viability of cloud. Cloud helps eliminate support‚ maintenance and labor expenses. It has offered reliable
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business management and economic theory. The role of Procurement & Supply chain was always seen as a secondary activity in the organization and its supportive role to production were encouraged in classical materials management. In the recent years SCM has been re-evaluated in the value chain of whole industries and therefore reemphasized the strategic role of Procurement for the supply chain. Procurement & supply chain mamagement is divided into 5 steps or activity fields: supporting activities
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LIFE CYCLE • Sales decreases as the product moves over the timeline ZARA PRODUCT LIFE CYCLE • High fashion industry with latest designs and trends 5-6 weeks life cycle • The life cycle curves is shown as the graph above ZARA’S KEY FACTORS SHORT LEAD TIME LOWER QUANTITIES MORE STYLES • Keep up with the newest fashion trends more fashionable clothes • Zara only needs about 30 days to identify new trend and have the product available in stores • Artificial scarcity
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Semester –V Paper- 501 Software Engineering II Unit-I (12) System Design‚ Problem Partitioning‚ Top-Down and Bottom-Up design; Decision tree‚ decision table Software design:-Abstraction - Modularity - Software Architecture - Effective modular design -Cohesion and Coupling Functional vs. Object- Oriented approach. Unit-II (12) Coding & Documentation:-Structured Programming‚ OO Programming‚ Information Hiding‚ Reuse‚ and System Documentation. Testing : -Levels of Testing‚ Integration Testing
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