Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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The Marketing Mix Marketers‚ in order to bring out desired responses from their target markets‚ use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product‚ price‚ place and promotion. (McGraw-Hill/Irwin‚ 2002) The 4Ps are the ideas to take into account while marketing a product. They constitute
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Math 107 002 Homework 5 (due 13 Oct 2011) Fall 2011 Please use your calculators and give your final answers to 3 significant figures. Show your work for full credit. Please state clearly all assumptions made. 1. Classify each random variable as discrete or continuous. (a) The number of visitors to the Museum of Science in Boston on a randomly selected day. (b) The camber-angle adjustment necessary for a front-end alignment. (c) The total number of pixels in a photograph produced by a digital camera
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a) Identify the major variables that you controlled or measured in this investigation. What type of relationship do these variables have with each other? The variable that we manipulated was the fuel to oxygen ratio and the variable that we observed was how efficiently the fuel burned in each of the mixtures. The efficiency of the combustion depended on the fuel to oxygen ratio. If mixture was fuel lean the combustion reaction would produce less soot and smoke. If the mixture was fuel rich‚ an incomplete
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Marketing Mix Paper Yellow Freight Inc. is a trucking company that moves a wide variety of products for companies all over the world. “Any need met‚ Anytime guaranteed‚ Anywhere your business goes” is the motto that Yellow Freight stands behind. I used two contacts that I know personally for this paper. The first contact that I used was my Father James Belser he is the Lead Driver for Yellow Freight and Teamsters Executive Board Member‚ my father has been part of this corporation for 29yrs. The
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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1. In question 1‚ I have assumed its only the Tashtego that makes the trip of Balik to Singapore and back. I have also assumed the relevant cost is the cargo cost only. Therefore‚ profit contribution of carrying I ton of tapioca from Balik and Singapore: Expected revenue $5.10 Less freight cost (0.25+0.56) 0.81 Profit Contibution 4.29 From
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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taken into account and a variable from the macro-environment that has influenced the Wakaberry business is the Healthier Lifestyle variable. People today are more health conscious than ever. This has influenced Wakaberry to create yoghurt that is 98% fat free. The impact of this variable is shown from this excerpt in the case study: “Wakaberry offers 100% REAL frozen yogurt‚ which is 98% fat free; perfect for health-conscious consumers.” 1.1) b) Another macro-environment variable that has influenced
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There are four variables proposed for this study: one dependent variable and four independent variables. The independent variable is the STSS score. The four dependent variables are gender‚ age range‚ years of experience‚ and facility location. Data for all variables were already collected. STSS score. The STSS score is the independent variable for this study. STTS scores are based on the self-reported instrument’s results ranging from 17 to 85 (Bride et al.‚ 2004). Gender. Gender is a dependent
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