Introduction - 3 - 1.1 Problem statement - 3 - 1.2 Delimitation - 3 - 1.3 Report structure - 4 - 1.4Methodology section - 4 - 2. Organizational structure and design of LEGO - 4 - 2.1 Organizational design of Lego - 5 - 3. Influence of organizational type to internal relationship in company - 7 - 3.1 Relationship with customers - 8 - 4. SWOT - 8 - 4.1 Making weaknesses into strengths - 10 - 5. Suggestions of motivation improvements - 10 - 6. Conclusion - 11 - 7. Bibliography - 12
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mm215……………………………………………………………….…..17 Executive Summary LEGO Group began in the workshop of Ole Kirk Christiansen‚ and has a long history which started with making wooden toys‚ plastic toys and then getting to the famous brick. Because of the foreign competition‚ many companies‚ including LEGO‚ had to reevaluate their strategies to regain competitive advantage. As a consequence‚ the current corporate vision in Lego energizes all employees. Furthermore‚ the bond between them and top management can make every decision
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Case Write-Up: LEGO Group-An Outsourcing Journey Q1 LEGO’s main expectations and learnings from the relationship with Flextronics LEGO’s main expectation was to optimize its global supply chain by saving cost and reducing production complexity from the cooperation with Flextronics. However‚ the contract between those two lasted for only 3 years. In the end‚ LEGO re-took control of plants in Czech Republic‚ Hungary and opened a new site in Mexico Lessens LEGO received from this unsuccessful
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Project definition: LEGO is one of the largest companies in Denmark and a company with a very strong brand. But even so‚ their economy fell apart in 2003-2004 and we are interested in what they did wrong and what they did to turn their significant loss around to a profit in 2005. So our problem is: What caused LEGO’s financial problems in and what did they do to turn it around? This is very relevant‚ because it shows how even one of the biggest brands in a market can’t afford to relax in any aspect
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cross-regional project team in Flextronics. McCusker should reach a decision with regards to which shop-floor system to implement in the facilities as soon as possible. Main stakeholders in this decision are Mexico team‚ Hungary team and Microsoft. From long term perspective‚ Flextronics needs to integrate the different shop-floor systems present in each facility into one system. The growing complexity and rapid changes facing the business world today makes it imperative for Flextronics to develop an integrated
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Summary of the case The LEGO Group’s vision was to “inspire children to explore and challenge their own creative potential”. Its motto‚ “Only the Best is Good Enough‚” had stuck with company since 1932 when Ole Kirk Christiansen‚ a Danish carpenter‚ established the company in the small town of Billund in Jutland‚ Denmark‚ to manufacture his wooden toy designs. As the company itself stipulated it: “It is LEGO philosophy that “good play” enriches a child’s life — and its subsequent adulthood. With
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Assignment 1 LEGO Case Study The LEGO Group was founded by Ole Kirk Christiansen in 1932 in Billund‚ Denmark. LEGO started by manufacturing wooden toys‚ today‚ the company’s main product is the LEGO brick with its unique principle of interlocking tubes. Today‚ the LEGO Group had grown
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Analysis: * The construction toy market is worth $600 million * Lego is a $1.6 billion business in the construction toy market spread across 130 countries * Lego enjoys 80% of market share in the North American market * Lego is as an esteem brand and is looked upon not only as a toy company but also a company with toys that develop learning and new skills * Due to competitors like Mega Bloks Inc.‚ Hasbro etc. Lego started losing market share * Some of the major reasons for the
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situational analysis‚ the issue of repositioning the brand in consumers by advertising and promotion is highlighted and elaborated‚ followed by the competitive frame of the local bakkwa market‚ BCH’s market operations and the consumer analysis. The key communication objective for the designed IMC program is A to change the public perception on the brand and its product offering thus helping BCH gain an increase in overall sales by 20%. The total budget for the IMC plan is divided into five portions
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and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey‚ who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1] Lego Education Strenght: 1. many different kind of sets are available on the market 2. ”Fun”education /playeful learning/ 3. Exciting content 4. Many activities 5. Sorted activity programs by ages 6. Helpful website
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