SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2013 or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ________ to ________ Commission File No. 1-7259 Southwest Airlines Co. (Exact name of registrant as specified in its charter) TEXAS 74-1563240 (State or other jurisdiction of (IRS Employer incorporation or organization) Identification No.) P.O. Box 36611 Dallas‚ Texas 75235-1611 (Address of principal
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I. Overview Over forty years ago‚ Southwest Airlines began as a small airline determined to keep things simple. They strived to provide their customers with the lowest fares‚ get them to their destinations on time and‚ most importantly‚ make sure their employees and customers were happy throughout the whole process. These practices have been upheld over the years as the airline continues to grow and prosper. Southwest Airlines has maintained their small company roots and southern hospitality
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Some Key Terms and Concepts in Anthropology By Lewis K. Thomas 1. Culture. A learned system of beliefs‚ feelings‚ behaviors‚ and rules for living acquired and shared by a group of people. A person’s culture powerfully influences her/his attitudes‚ perceptions‚ notions of what is ‘reasonable’ or ‘unreasonable‚’ attractive or disgusting‚ correct or incorrect behavior‚ etc. a. Enculturation. The process of ‘learning’ or ‘acquiring’ a cultural system; the process of cultural transmission to infants
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Southwest and Continental Airlines: A Managerial Economic Perspective Introduction In order for companies to maximize profits and productivity‚ it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally
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“Time of Change” “Three key Ideas of the Renaissance” “What a piece of work is a man!... in form and moving how expressed and admirable! In action how like an angel!”- William Shakespeare‚ from Hamlet. The English Renaissance period happened from 1485-1625. This was the time of some great events. The Renaissance‚ meaning “rebirth‚” was characterized by innovations in art‚ science‚ and exploration. In this essay‚ I will explain to you why those three things are the key ideas of this time. Artists
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Southwest History 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory
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American Political Culture in the 1700’s American political culture in the 1700s was mostly about the colonist fighting and taking back their freedom and rights from the British. In 1774 written constitutions and bill of rights were so unordinary that many American colonists did not think they would succeed. There was no natural judicial system to settle claims or unsettled. Congress had the power to make peace‚ it could make money‚ but there was little to make. It had the power to appoint army
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In 1993‚ Southwest (SW) was faced with the decision of how to schedule two new uncommitted planes‚ and it evaluated three options for enabling either internal or external expansion—adding a new segment direct from Phoenix to Detroit‚ entering the Dayton market to contribute to growth goals for Midway‚ or entering an entirely new geographic market in Baltimore which would begin creating a presence for SW on the East Coast. SW sought conservative and controlled growth‚ and typically prioritized options
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Corporate Strategy Southwest Airlines faced many barriers to entry from the fierce competition of other airlines in the industry. Though competition was fierce‚ Southwest Airlines managed to succeed by doing things differently. Their mission was to provide affordable air travel to those who would not normally fly. Contradictory to the rest of the airline industry‚ Southwest maintained a profit while keeping its fares low. Southwest was unique to the industry in two ways. They focused on the short
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Read the Marketing Excellence Case Study on Southwest Airlines at the end of Chapter 14 and respond to these questions. Your post must be 200 words or more. Please research your original responses to these questions and cite your sources according to APA. 1. Southwest has mastered the low-price model and has the financial results to prove it. Why don’t the other airlines copy Southwest’s model? 2. What risks does Southwest face? Can it continue to thrive as a low- cost airline when tough economic
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