Southwest Airlines SWOT & PEST Analyses Xavier Quarterman 10/9/2012 Southwest Airlines Southwest Airlines is an air travel company that was started in 1971 by two men‚ Rollin King and Herb Kelleher (Russell 2005). Their goal was to combine airline travel with low cost and a sense of fun‚ today that goal has grown into one of the world’s richest and most profitable airlines today. But as with any business it is necessary to formulate strategies that can help the company stay on track of achieving
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Southwest Airlines Business Operations Southwest Airlines continues growth during challenging times with no its low price‚ no frills and good customer satisfaction‚ setting themselves apart from the competition. Organizational change is part of the culture that successfully allows Southwest Airlines to set itself apart. The airline industry is subject to external forces such as fuel prices‚ labor costs‚ passenger economic status‚ and public perception. Southwest Airlines has developed a successful
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SOUTHWEST’S STRUGGLE TO GANIN A MARKET FOOTHOLD In June 1971‚ Southwest initiated its first flights with a schedule that soon included 6 round-trips between Dallas and San Antonio and 12 round-trips between Houston and Dallas. The introductory 20 one way fares to fly the Golden Triangle‚ well below the 27 and 28 fares charged by rivals. attracted disappointingly small numbers of passengers- some days the total for all 18 flights would be less than 250 people. Money for parts and tools was so
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Case for Southwest Airlines 1. What benefits do airline customers seek when they buy air travel tickets? Has Southwest done a better job the competitors of meeting the needs of these air travelers? In what ways? They have always had the lowest price in any market it serves. It has caused the competitors to reduce their prices to match Southwest’s prices to stay competitive and has become known as the “Southwest Effect.” Because of the cost structure that was developed‚ Southwest did the opposite
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The 1920’s‚ also known as the roaring twenties was a lot different from the hardships of the 1930’s. First off‚ the 1920’s was an era of optimism with saloons‚ music‚ and full of people crossing the boundaries. Speakeasies became popular because they sold alcohol‚ since the 18th amendment made the consumption of alcohol in public illegal. During the modern age‚ new architectural style entered New York. For the first time‚ more people lived in cities than urban areas. Street names often symbolized
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However‚ when rich Americans took vacations on the French Rivera it wasn’t until the 1920’s that tanned skin essentially became a fashion statement. Because of the great depression the 1930’s women got even skinner. There wasn’t much control over this although. Once the second world war passed‚ hips got larger and wider. The women of the 1960’s had a more androgynous and angular figure. In the 1970’s is when men really had to start adapting to body norms‚ so now‚ it wasn’t just the women who had
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CSR practiced by Southwest Airlines To build a reputation as a leader in corporate social responsibility‚ companies should focus on strong governance practices‚ positive working conditions‚ and a commitment to supporting the needs of communities and the environment Southwest airlines has consistently been on top‚ in the American companies that are nominated as the best practitioners of CSR in the country. Southwest divides its social responsibility among three principal categories; Community outreach/volunteerism
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Southwest Airline’s Strategies: Southwest Airline’s successful strategy consists of three complementary qualities which are focus‚ divergence and compelling tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces
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The Eight Elements Of TQM By Nayantara Padhi Total Quality Management is a management approach that originated in the 1950’s and has steadily become more popular since the early 1980’s. Total Quality is a description of the culture‚ attitude and organization of a company that strives to provide customers with products and services that satisfy their needs. The culture requires quality in all aspects of the company’s operations‚ with processes being done right the first time and defects and waste
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TB00417 The Southwest Spirit Customer service far beyond the norm in the airline industry was not unexpected at Southwest and hadits own name—Positively Outrageous Service. Some examples of this service included: a gate agentvolunteering to watch a dog (a Chihuahua) for two weeks when an Acapulco-bound passenger showedup at the last minute without the required dog crate; an Austin passenger who missed a connection toHouston‚ where he was to have a kidney transplant operation‚ was flown there by a
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