information presented‚ I would recommend that Saxonville pursue the “Family Connection” positioning territory as it is more closely aligned with consumer’s core values. As we have found through our research‚ female heads-of-household are the primary purchasers and preparers of Italian sausage products and what these women value above all else is the ability to create happy memories with their families around the dinner table. By positioning Saxonville’s Italian sausage product line with this core value in
Premium Marketing Food Strategic management
Marketing Plan: Saxonville Sausage Company 1. Business Overview With the history of 70 years‚ Saxonville‚ the privately held family business is one company of revenues of approximately $1.5 billions in 2005‚ the main products are the variety of predominately fresh pork sausage consisted of branded products: bratwurst‚ breakfast sausage and an Italian sausage named Vivio‚ which occupied 70%‚ 20%‚ 5% of Saxonville’s revenues respectively. Store brand products accounted for the rest of 5% revenue
Premium Sausage
1. Describe the overall‚ current market situation with Saxonville All 3 major categories of Saxonville products- brats‚ breakfast‚ and Vivio Italian‚ are largely seasonal‚ gender-dominated‚ with higher than average Suggested Retail Prices (SRP). -Product Segmentation- 70% Bratwurst‚ 20% Breakfast sausage‚ 5% Vivio‚ and 5% other -Target- Mainly Female head of house‚ with Bratwurst targeting men through women head of house -Positioning-Bratwurst-mainly outdoor BBQ and grilling‚ between May and
Premium Sausage Qualitative research Focus group
THE EVERGREEN STATE COLLEGE Winter Quarter 2015 Business Innovation and Stewardship (BIS) Case study: Saxonville Sausage Company TRUNG NGUYEN Questions: 1. What is the current situation? 2. How was the research methodology determined? Develop a research design and explain what behaviors‚ demographics and lifestyle components you deem important and why. 3. What were the research results? Select two different positioning territories in case Exhibit 6. Trace back through the case‚ using Exhibit
Premium Sausage
2085 JUNE 15‚ 2007 KATE MOORE Saxonville Sausage Company On a sunny March day in 2006‚ Ann Banks‚ new product marketing director at Saxonville Sausage Company‚ stood waiting outside the executive conference room. The owner‚ president‚ chief financial officer‚ and three functional vice presidents—including her manager‚ Vice President of Marketing Steve Sears—would soon hear her plan for launching a national Italian sausage brand that Saxonville needed to bring to market in order to achieve
Premium Sausage Brand
located in low cost countries such as India‚ Bangladesh and China. Sourcing clothes from such factories has obviously caused not only critiscm from its stakeholders but has in turn caused a public relations challange in the past. The cricism The issue‚ and the major source of controversy surrounding Primark was the use of child labor in one of the said factories‚ located in India. This not only drew criticism but an
Premium Europe European Union United Kingdom
Issues Facing America The General Welfare- Issues Affecting Individual Well-Being 7. Quality Education For All The nation’s public schools set an enrollment record in 1999 with more than 53 million children enrolled; now public education has been criticized by some as not teaching all children effectively. The consistency of public school’s poor test results and low graduation rates attest to this. As a result to these truths‚ many
Premium United States Education Federal government
Case Analysis – Saxonville Sausage Company Background Saxonville Sausage Company is a seventy year old family owned business located in Saxonville‚ Ohio; the company manufactures a variety of fresh pork sausages which are sold throughout the United States. The company produces a form of Italian sausage under the Vivio brand that accounted for five percent of the company’s revenues‚ the Italian sausage line has been growing steadily
Premium Marketing Sausage
What are some of the key problems facing the world’s cities in 21st century‚ and what can be done about them? Almost half the world’s population now live in urban areas and‚ as cities grow even larger‚ conditions for civil cities are likely to get worse. This continuously swelling population‚ if not properly addressed‚ will lead to several very serious problems. Three of the most critical key problems are increasing pollution‚ global warming‚ and worsening social conditions. Firstly‚ pollution
Premium Global warming Urban area Family
2013 In Learning‚ the Lasting Value of Place This article points out the varying trends in higher education. In the current learning dynamic‚ one has many options. Some can pursue a more traditional education by way of a four year university or do what the students enrolled in this course are doing; seeking education by way of the Internet. Colleges‚ universities and educational opportunities in general have evolved throughout history. To save myself and my readers from a long history lesson‚ I will
Premium Education Higher education History of education