IACSIT Press‚ Singapore Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory Lim Seng Poh+ and Mohd. Ghazali bin Mohayidin Open University Malaysia Abstract. Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines’ pricing strategy for market stimulation is issuing free tickets and competing in ticket prices setting. It has been assumed as an effective strategy in influencing customers’ purchasing decision
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Vision‚ Values‚ Value-Added: Integrating Corporate Citizenship into Operating Practices* Sandra Waddock Boston College Carroll School of Management Chestnut Hill‚ MA 02467 617-552-0477 F: 617-552-0433 waddock@bc.edu Vision‚ Values‚ Value-Added: Integrating Corporate Citizenship into Operating Practices Abstract Leading corporate citizenship today demands an integrated—or integral—perspective on the way that a company articulates its purposes and how it operates day-to-day with respect to
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Core values and beliefs: Coca-Cola has the most valuable brand name in the world‚ and as one of the most visible companies worldwide. The culture of it is defined by the seven core values: leadership‚ the courage to shape a better future; passion‚ Committed in heart and mind; Leverage collective genius; integrity‚ be real; collaboration‚ diversity‚ as inclusive as our brands; quality‚ what we do‚ we do well; and accountability. The central promise is to refresh the world in mind‚ body‚ and spirit
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Variable Cost Behavior [LO1] Espresso Express operates a number of espresso coffee stands in busy suburban malls. The fixed weekly expense of a coffee stand is $1‚200 and the variable cost per cup of coffee served is $0.22. Requirement 1: Fill in the following table with your estimates of total costs and cost per cup of coffee at the indicated levels of activity for a coffee stand. (Round average cost per cup of coffee to 3 decimal places. Omit the "$" sign in your response.) 2‚000 Fixed cost Variable
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documents disclosed by Ryanair. Set up in the year 1985 at a capital of 1 pound with a staff strength of 25‚ Ryanair is today the World’s favourite and most commonly used airline which operates more than 1‚400 flights per day from 44 bases and 1100+ low fare routes across 27 countries‚ connecting 160 destinations. Ryanair operates a fleet of 250 new Boeing 737-800 aircraft and is expected to increase it by another 64 in 2 years. Ryanair currently has staff strength of more than 8‚000 people. Its passenger
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Facilitators need an extensive toolset to conduct an effective meeting. Ms. Bens divides the tools into two categories: Core Practices and Process Tools. Core Practices The Core Practices relate to the facilitator’s manner‚ style and behavior. Whatever type of meeting‚ good facilitators are constantly using the following core practices. The first five are foundational. Let’s take a look: 1. Stay neutral on content. Focus on the process role and avoid the temptation of offering opinions about
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The High Cost of Low Prices Summary The activist Robert Greenwald produced a documentary named Wal-Mart: High Cost of Low Prices to enlighten Americans of the effects this major company has on society. In this documentary‚ Greenwald interviews former employees from different ranks. Greenwald also uses crime rate statistics to demonstrate the lack of surveillance in the parking lot of the store. The producer also interviews the Chinese factory workers who are exploited in China. He also points
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Low-Key When a person tells somebody to keep something “low-key‚” most people will assume that just means to keep it a secret or not let it get out. According to Dictionary.com‚ “low-key is defined as reducing intensity; restrained; understated” (“low key” Def 1). Due to this current generation‚ this word now has a different meaning. To me‚ this word is defined as someone trying to keep information unknown to people‚ or to just keep something as a secret and not tell anyone. Even though this term
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that offer a wide variety of services to international markets and control billions of dollars in cash and assets. Supported by the latest technology‚ banks are working to identify new business niches‚ to develop customized services‚ to implement innovative strategies and to capture new market opportunities. With further globalization‚ consolidation‚ deregulation and diversification of the financial industry‚ the banking sector will become even more complex. Although‚ the banking industry does not
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generated 23.08% to Hilton’s revenue in 1998. This shows that the program also helped to boost up Hilton’s revenue. Since Hilton is running above breakeven‚ the revenue generated by the program is considered as profit generating revenue. Therefore‚ the value of the program is: ($158 – $750/365 days) x 8‚543‚800 nights = $1‚332‚364‚647 Since HHW runs the program not as a profit
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