EXECUTIVE SUMMARY France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly‚which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it. Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application
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celebrity and the drinks industry has developed over time. ! The drinks industry is no different than other industries in using celebrities to promote their product. The consumers look to the celebrities and the products to choose from for inspiration in their own lives. Before there was ambassadors and endorsements there was the natural association that was made by the public and fortified by the companies. Examples include Marie Antoinette’s breast supposedly being the mold for the Champagne
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In the US wine industry‚ Casella Wines created Yellow Tail‚ a new wine that broke away from competition and created a new market. They did not simply offer wine as an expensive drink but rather as a ‘social drink’ available to all kinds of drinkers and consumers: cocktail‚ beer and other drinkers of non-wine beverages. In just two years‚ Yellow Tail became the quickest growing brand in the histories of Australian and U.S. wine industries and is the most imported wine in the U.S. Yellow Tail surpassed
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WINE BASICS Key Topics • A definition of wine and alcoholic fermentation. • A discussion of Vitis vinifera‚ the wine grape; where ‚how it has been developed into its modern form‚ and what characteristics it possesses that make it important to the production of wine. • The three impacts on a wine’s flavor: grapes‚ viticulture and terroir‚ and viniculture. Gibson‚ M‚ 2010‚ The Sommelier Prep Course‚ John Wiley and Sons 2 What Is Wine? Wine—A fermented beverage produced from the juice of any fruit
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The Straits Wine Company 2289 UPRC 3‚ Don Chino Roces Ave.‚ Ext. Makati City Founded and run by wine lovers‚ The Straits Wine Company began its journey across South East Asia in Singapore in 2006 with the creation of Singapore Straits Wine Company through its retail arm The Denise Wine Shop. Late in 2007‚ the company expanded into Malaysia‚ opening an import and distribution outlet under the name The Straits Wine Company. Now in 2009 the journey continues in the Philippines. Sent by Singapore Straits
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COMPETITIVE STRATEGY OF WINE INDUSTRY The wine may appear to be a simple drink with limited variation available‚ has turned into a multibillion dollar a year industry with enormous variation and an increasingly sophisticated consumer base. The variation available and changes in the age groups who are becoming the major markets for wine producers have created visible market trends that cannot be ignored. These trends also affect the global market.
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Louis Pasteur said that wine is the most healthful and the most hygienic of all beverages. It can give the human body 500 calories that are normally taken from fats and carbohydrates. All these energy is completely consumed by the body and will not add an ounce of the body weight (Lichine‚ et al. 1968). There are several health benefits that can be derived from wine. Aside from being a healthy beverage‚ it was said that wine can deter food poisoning. It can help wipe out the bacteria that are
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of fruit wine: Fruit wines are fermented alcoholic beverages made from a variety of base ingredients (other than grapes); they may also have additional flavors taken from fruits‚ flowers‚ and herbs. This definition is sometimes broadened to include any fermented alcoholic beverage except beer. For historical reasons‚ mead‚ cider‚ and Perry are also excluded from the definition of fruit wine. Fruit wines are usually referred to by their main ingredient (e.g.‚ plum wine or elderberry wine) because
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Global Wine Wars In the beginning Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks offered wine as tributes to dead pharaohs and tempestuous gods. It was under the Roman Empire that viticulture spread throughout the Mediterranean region‚ and almost every town had its local vineyards and wine was a peasant’s beverage to accompany everyday meals. By the Christian era‚ wine became part of liturgical services‚ and monasteries
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& Objectives Rosette Wine Company Ltd. owns one winery while main business is to trade the wines produced from west coast United States. Rosette is expecting to develop a model to predict the price of wines so that they are able to build some inventory when certain wine is offered undervalue like promotion or market new entry. We‚ Analytica Inc.‚ are invited by Rosette Wine Co. Ltd. to work out that model based on the database generated by Rosette Wine together with Wine Spectator for three best-sell
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