1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? According to Arnold communication’s research‚ there are 2 groups of target audience for the New Beetle: new core audience of 18 to 34 years-olds and baby boomers. Although the consumers include a very diverse group‚ the research shows that the potential buyers
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What do you like and what don’t you like in the system of our education? No doubt that education plays a very important role in our life. However‚ having studied at the University for 3 years‚ my own opinion about the system of higher education in Russia has formed and I’d like to share my thoughts with you. First of all‚ I would like to single out the things I like. Due to the system of our Education we get thorough knowledge for our future profession which will be very
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Title E-books or print books: which do you prefer? Abstract The purpose of this paper is to present the some basic aspects of e-book and print book. The methodology of this paper is using the bibliography and the statistics attempts to give some specific analysis about e-book and print book as a whole. The study found a much higher use of e-book over print book‚ and the trend of personal preference is not only restricted to the group of students but the whole younger generation. The result of this
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Culture shapes our character‚ personality‚ and behavior. The culture influence our concept of right and wrong‚ define what is appropriate and acceptable‚ and forge our moral‚ values‚ traditions‚ and beliefs. Imigration impacts the individual behavior based on the effect of culture in our behavior. When a person imigrate‚ the individual does not only expose itself to a different environment but to a different culture with its own set of rules and values. This change provoke an conflict caused by the
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people think about the “American culture‚” images of Coca-Cola‚ hot dogs‚ baseball games‚ big cars and suburban mansions come to mind. But there is a deeper side to American culture than Hollywood and Disney World. Underneath the layers of TV advertising and hyper-consumerism‚ there is a cultural DNA that makes America what it is. Here is a brief look at several cultural “genes” that influence the way Americans think and act. Individualism Individualism is a way of life by which a person places his
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a point in making sure I know never to lie to her. But that made me think‚ is it right for her to lie to me for the first 9 years of my life? Tricking children into behaving well in order to receive presents. Isn’t that bribery? Parents say that you should never lie and always tell the truth‚ but the way I see it is‚ they have gone against their word and become a hypocrite. On the other hand they could be enhancing enjoyment. But I know‚ even now Santa is not real my enjoyment at Christmas has
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“You are what you eat” Did you know that 31.8 percent of the children in America are overweight‚ and 16.9 percent of that 31.8 percent is considered to be obese? Though America is not the only country with an obesity rate over 20 percent‚ America definitely takes the lead. Some seem to believe that Americans are overweight because we are spoiled as a whole. While others may believe that‚ you are what you eat. Meaning if you over eat you will be overweight. Personally‚ I have to agree with the
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What Do You Really Want from Us? 你们究竟要我们如何做才能满意？ When we were the Sick Man of Asia‚ we were called The Yellow Peril. When we are billed to be the next Superpower‚ we are called The Threat. 当我们还是东亚病夫时，你们称我们为黄祸， 当我们被舆论宣传将成为下一个超级大国时，你们又视我们为威胁。 When we closed our doors‚ you smuggled drugs to open markets. When we embrace Free Trade‚ You blame us for taking away your jobs. 以往我们闭关锁国，你们走私鸦片来强行打开我们的国门， 现在我们拥有自由贸易了，你们又责骂我们抢走了你们的饭碗。 When we were falling apart‚ You marched in your troops and
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What is values clarification? Howard Kirschenbaum (Co-Director of Sagamore Institute and Executive Director of the National Coalition for Democracy in Education‚ Sarasota Springs New‚ York) says: I think the basic thing that values clarification does — which is to identify an important issue that has value dimensions and to provide an effective way for young people to identify their own beliefs and feelings on this issue and to share these and to interact with others — is something that is a part
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In December of 1777 to 1778 George Washington made a camp called Valley Forge‚ it was 18 miles outside of Philadelphia. Valley Forge wasn’t the best place for you to live it was very hard‚ but the sacrifices were worth it. If you were in Washington’s army would you quit? I wouldn’t quit Washington’s army because it says that there is a high chance to get sick but a low chance to actually die from sickness‚ also Washington is getting supplies from the Congressman because the supplies are low‚ Dr.
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