Brief Contents Dedications About the Authors About the Contributors of the Cases Preface Acknowledgements v vi xi xxiii xxxiii Part I: Chapter 1 Chapter 2 Chapter 3 Understanding Service Products‚ Consumers and Markets Introduction to Services Marketing Consumer Behavior in a Services Context Positioning Services in Competitive Markets 2 4 32 56 Part II: Chapter 4 Chapter 5 Chapter 6 Chapter 7 Applying the 4Ps to Services Developing Service Products: Core and Supplementary Elements
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7/30/2013 eBay‚ Inc. and Amazon.com (A) Situation of the case: eBay is now faced with a direct competitor‚ Amazon.com. Even though Amazon.com has received most of the hype and publicity surrounding e-commerce‚ eBay has also built an innovative business truly sited to the internet. Initially‚ Amazon’s goal was to be the “Earth’s Biggest Bookstore” Since then‚ the company also entered music‚ video‚ toys and electronics business‚ extending the retail capabilities it had developed for books. Meanwhile
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Running Head: THE BREACH OF TRUST AND PROVIDING GOOD CARE THE BREACH OF TRUST AND PROVIDING GOOD CARE JOLY S. PHILIP Grand Canyon University: NRS-437v Instructor: Amy Salgado 07/27/2012 Introduction The concept of confidentiality in nursing is founded on the philosophy and principles laid out by the Hippocratic Oath and Nightingale Pledge. The ethical need for confidentiality emerges from the need for establishing a trustful relationship between the patient and the nurse. The patient
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27 1.0 Company Profile Ebay Inc is the world’s online marketplace which enabling trade on a local‚ national and international basis. Ebay offers an online platform where millions of items are traded each day with a diverse fashion‚ home and garden‚ electronics and technology‚ sports and leisure‚ collectables and antiques‚ jewellery and beauty‚ films‚ books‚ music and gaming‚ business and industrial‚ motors and other deals. Founded by Pierre Omidyar in 1995‚ as now‚ eBay has a global presence in
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Instructions 1. This assignment will constitute 20% of your total final mark. 2. Your Assignment‚ excluding footnotes‚ must not exceed 5‚000 words. One mark will be deducted for every word exceeding the maximum word count. 3. Your answer must be printed in 12 point Times New Roman or Roman font‚ with 1.5 spacing‚ on single-sided sheets with a one-inch margin all around. 4. Marks will be awarded for judicious use of headings and proper citation style. Conversely‚ marks will be deducted
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Losing Trust People are influenced by the world around them. Someone may have changed their opinions or beliefs by hearing what others have said. Many in society are guilty of a process known as the “bandwagon effect” in which people will ignore what they want and look around to see what everyone else says first (Bandwagon Effect). This can be as innocent as standing in a crowd of people who are dancing and deciding to dance because everyone else is doing it‚ or causing a devastating event like
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eBay: Expanding into Asia John Kozloski BUSN412 Business Policy June 16‚ 2011 Case Analysis eBay: Expanding into Asia Company: eBay: Expanding into Asia Industry: Online Auction Industry Company Website: (www.ebay.com) COMPANY BACKGROUND: The founder of the online auction site “eBay” is a computer programmer Pierre Omidyar in San Jose‚ California‚ established on September 3‚ 1995. The primary function of eBay is online auctions and uses to reach a wide range of individuals all over
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Taking On the Trust Steve Weinberg’s “Taking on the Trust” is a book that chronicles the lives of both Ida Tarbell and John D. Rockefeller. Ida Tarbell was born in Pennsylvania to Franklin and Esther Tarbell. While her family was not necessarily poor they were not rich either. At times they had to struggle to make it through while at other times they had money in the bank. One of the interesting things about her family is how strongly religion played a role in their family. Even when they didn’t
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existed at the when the gift was made but ceased on the date it is to be executed. * Eg : A make a will to give RM1million to XXX charity in 1995 . A died in 2002. XXX charity ceased in 2000. a) Width of charitable intent * Where a charitable trust fails as being effective on the date of the gift‚ the gift will lapse of the property will apply cy pres * Only if the court finds a wider intent‚ cy pres will be applicable. RE RYMER [1984] 1 Ch 143 * A legacy to the rector for
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Cover Page Objectives and Scope This group activity aims to discuss outsourcing implications for a company like Darden Restaurants and its implications to the business particularly in supply chain. Specifically‚ this will answer the following questions: 1. What are some outsourcing opportunities in a restaurant? 2. What supply-chain issues are unique to a firm sourcing from 35 countries? 3. Examine how other firms or industries develop international supply chains as compared to Darden 4. Why does
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