Marketing case 9: Coffee-Mate Thomas Tallberg E4 Kristian Sällström E4 Christian Westermark E4 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The main benefits of Coffee-Mate are its ability to substitute for real milk or cream and it can be stored for a longer time. It is made of health promoting ingredients such as
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Most accounts of issues claim that there are a variety of benefits of recycling. “Recycling is the process of converting products back into their constituent raw materials and then reprocessing this raw into new article” (Healey‚ 1999). People’s desire is limitless‚ but the resources in the world are not infinite. In daily life‚ there are so many products that can be seen everywhere‚ for instance‚ glass‚ paper‚ steel‚ plastic products and rubber products. Hence‚ ignoring recycling is a large waste
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ASSESSMENT – COFFEE MATE I / Description of the product Coffee-Mate is a non-dairy creamer launched by Nestlé in 1961. Coffee-Mate is available in powdered and liquid forms. Today there are more than 25 flavours. It can stay in the fridge 2 years but once it is open it should be consumed within 2 weeks. (Urban‚ S‚ 2011) Coffee-Mate contains dried glucose and vegetable fat. It can’t be legally considered a non-dairy product since it also contains milk derivatives. II / Should coffee-mate be mass marketed
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Marketing Strategy (CB683) CASE STUDY--------Coffee-Mate 2011 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The benefits of Coffee-Mate for customers have been many. To begin with‚ it can be whitener instead of milk. If users do not get milk nearby‚ they can put Coffee-Mate into coffee‚ as the similar taste to milk or cream. Also‚ Coffee-Mate can sometimes brings benefits of relaxing and fun for loyal creamer users‚ due to
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1. What are the main benefits of Coffee-Mate and what is limiting its sales? First of all‚ Coffee-Mate´s main benefit is its ability to replace cream or real milk. Furthermore‚ it can be stored for a much longer time than milk or cream making it a good substitute. People who cannot drink coffee without milk don’t need to carry around or look for milk since coffee mate will do the same job. In addition it is made of health promoting ingredients such as dried glucose and vegetable fat. However
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COFFEE-MATE appeared in 1961 as a non-diary creamer‚ which is a liquid intended to substitute milk or cream as an additive to coffee or other beverages. COFFEE-MATE soon established its position as America ’s most popular non-dairy creamer. This favored status was strengthened with the introduction in 1989 of NESTLÉ COFFEE-MATE liquid‚ which quickly became the number one non-dairy liquid creamer on the market. PRODUCT and CONSUMERS Coffee Mate is made up of dried glucose and vegetable fat and
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1. What are the main variables used by TGI to segment the market? The main variables used by TGI to segment the market are: ✓ Income ✓ Age ✓ Social grade ✓ Concerning about health and environment ✓ Shopping activity/budgeting ✓ Social places (pubs‚ restaurants‚ etc.) ✓ Brand vs. own label ✓ Travelling ✓ Media (TV‚ radio‚ newspapers) ( ads ✓ Number of children at home ✓ Area where they live ✓ Level of consumption of Coffee-Mate
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ownership was‚ broadly speaking‚ unrestricted. This assignment will consider Birks’ statement regarding the absoluteness of Roman ownership. Roman ownership‚ relating to the Roman law of things‚ will be discussed‚ as well as‚ the different factors limiting Roman ownership‚ and restrictions placed on Roman owners‚ to determine whether Roman ownership was as absolute as it would seem or whether it was confined with interred restrictions. 2 The scope of Roman ownership Ownership in both classical
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What’s the Benefit? (The Report) “It is easier to stay out than get out”.- Mark Twain. Smokers believed that smoking is like heaven that releases all your stress and problems furthermore only smokers can understand their fellow smokers. For all over the years the consumption of cigarettes increases and the government must do something about that. Taxation is one of the methods of the government in which they finance their expenditures by implementing charges on citizens and corporate entities
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Benefits [edit] Reduced risk of Alzheimer ’s disease Several studies comparing moderate coffee drinkers (about 2 cups a day) with light coffee drinkers (less than one cup a day) found that those who drank more coffee were significantly less likely to develop Alzheimer ’s disease later in life. [2][3] [edit] Reduced risk of gallstone disease Drinking caffeinated coffee has been correlated with a lower incidence of gallstones and gallbladder disease in both men[4] and women[5] in two studies performed
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