Marketing Intelligence & Planning Emerald Article: Managing strategic planning paradigms in China Hong Liu‚ Lars-Uno Roos Article information: To cite this document: Hong Liu‚ Lars-Uno Roos‚ (2006)‚"Managing strategic planning paradigms in China"‚ Marketing Intelligence & Planning‚ Vol. 24 Iss: 5 pp. 432 - 445 Permanent link to this document: http://dx.doi.org/10.1108/02634500610682845 Downloaded on: 18-12-2012 References: This document contains references to 35 other documents Citations:
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become a powerful tool in the fight against world poverty‚ providing developing countries with an unprecedented opportunity to meet vital development goals‚ such as poverty reduction‚ basic health care‚ and education‚ far more effectively than before. Nowadays‚ ICT has an important role in the world since we are now in the information age era. With ICT‚ the company can make the business easier to happen with the client‚ supplier and the distributor. ICT also involving in our daily life‚ use in the internal
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Strategic marketing process refers to the entire sequence of managerial and operational activities required to create and sustain effective and efficient marketing strategies‚ which includes a strategic marketing plan and an operational marketing plan. There’re six main stages in the strategic marketing process: 1) Identifying and evaluating opportunities Situation analysis involves interpreting environmental conditions and changes in light of the organisation’s ability to capitalise on potential
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Organizational Planning at Ford Motor Company Organizational Planning at Ford Motor Company Ford Motor Company manufactures and distributes vehicles around six continents making it one of the largest automotive manufacturer’s in the world. The company has a strong market position as a result of its product portfolio that gives Ford significant competitive advantage in the marketplace. However‚ Ford Motor continues to strive to become the world’s leading consumer company for automotive products
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First‚ let’s define what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well‚ marketing plays an important role in society and affects my everyday life. It offers outstanding
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Nowadays technology has unbelievable speed in proceeding without any interval. Its effect spectrum spread through human life‚ namely: Communication‚ Medical science‚ Computer and transport. While generally people mind you to computers and telecommunication devices ( means) and they think it is single side of technology; from my point of view‚ transport is placed in the first stage of importance which I’d like to refer to some aspects. Initially‚ it creates a safe travel with highest securities. Technology
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traditional marketing is losing its glory. All these changes give rise to a whole new form of marketing called social influence marketing which is seeing great potential in this world where actions speak louder than advertising. This report will give a brief introduction of what the social influence marketing and social influencers are about‚ then explaining how markers use this new marketing method to develop their businesses‚ and finally discuss the benefits of social influence marketing after comparing
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Organizational Issues in the Introduction of New Technologies Ralph Katz and Thomas J. Allen June 1984 1582-84 Organizational Issues in the Introduction of New Technologies by Professor(s) Ralph Katz and Thomas J. Allen More than ever before‚ organizations competing in today ’s world of high technology are faced with the challenges of "dualism"‚ that is‚ functioning efficiently today while planning and innovating effectively for tomorrow. Not only must these organizations
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social-cultural trends‚ including demographic and lifestyle developments that have taken place within your chosen country over the past decade. 2. From your answer to (1) above‚ choose one example of ‘change’ for (a) a manufacturer and (b) a service organization and examine: i. ii. How this change has affected demand for the existing product / service. How the provider has reacted to this change in demand Response to Question A – Part 1 The social-cultural environment affects how and why people
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Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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