"What are the possible communications methods to use in order to achieve the brand equity the company desires" Essays and Research Papers

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    Equity Theory

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    Equity Theory by John Stacey Adams Equity Theory attempts to explain relational satisfaction in terms of perceptions of fair/unfair distributions of resources within interpersonal relationships. Equity theory is considered as one of the justice theories; it was first developed in 1962 by John Stacey Adams‚ a workplace and behavioral psychologist‚ who asserted that employees seek to maintain equity between the inputs that they bring to a job and the outcomes that they receive from it against the

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    executive orders to help officers and agencies of the executive branch manage the operations in the federal government. Executive orders have the full force of law when given authority from a legislative power. It’s power is also given directly to the Executive by the Constitution or when Acts of Congress delegate some degree of discretionary power‚ otherwise known as delegated legislation‚ to the President. Like legislative statutes and regulations given by government agencies‚ executive orders are subject

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    Brands

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    Works on the Consumers Introduction A brand is a name that influences buyers. This definition captures the essence of a brand: a name with power to influence buyers. But‚ what really is a brand? People around the globe are now living in a ‘branded’ world. This might sound obscene but in most cases‚ it is clearly evident. Most consumers prefer to buy a product with a well-known or a popular brand than buying an unpopular one. Some buy products with brands that connote ‘extravagance’ or capacity

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    Equity Funding

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    The case analysis of Equity Funding Introduction The collapse of Equity Funding had a far-reaching influence on business practices and institutions. Although it happened over 30 years ago‚ the lessons from Equity Funding are still meaningful and constructive nowadays. Auditors of Equity Funding failed to collect sufficient evidence‚ check internal control and substantiate computer system. The audit premise----- understanding internal control system AUS 402.41 requires the auditor to obtain

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    Health Care Communication Methods Paper HCS/320 Kristina Gary June 27‚ 2013 Communication grants an association or institute to organize and merge to accomplish a general objective. Three key guides of communication subsist in an association of several extents‚ granting management‚ peers‚ and workers communication within the organization. Communication and nuances‚ whether it is unofficial‚ informal‚ or formal‚ must be sternly followed. As a coordinator of communication‚ also known

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    Equity Theory

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    "Equity is a subjective evaluation‚ not an objective one. Based on the comparison that individuals use‚ each individual is likely to develop different perceptions of equity." (Scholl‚ 2000) When individuals look at the equity model on the job scale‚ they compare their contributions and rewards to that of those around them (associates‚ coworkers‚ management‚ etc.). If the equation is balanced‚ the "equity"--as society puts it--is accomplished. If it is unbalanced‚ the inequity may cause individual

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    Manufacturing: Global Dangayash‚ G.S. and Deshmukh‚ S.G.‚ 2001‚ Manufacturing Strategy: Literature Review and Some Issues‚ International Journal of Operations & Production Management‚ vol. Feld‚ W.M.‚ 2001‚ Lean Manufacturing – Tools‚ Techniques‚ and How To Use Them‚ The CRC Press Series on Resource Management‚ ISBN 1-57444-297-X. Hayes‚ R.H. and Wheelwright‚ S.C.‚ 1984‚ Restoring Our Competitive Edge: Competing Through Manufacturing‚ Wiley‚ NY‚ USA. Hill‚ T.J.‚ 1995‚ Manufacturing Strategy: Text and Cases

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    Private Equity

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    FIN 527 Alternative Investments | Private Equity | Project 1. | | Wei Chen‚ Ye Zhang | | | Part 1. Performance Measurement for Private Equity a) Summary statistics for venture capital and buyout returns: Histograms of returns: The return distribution of venture capital has a kurtosis of 23.25 and a skewness of 3.63‚ which means it is leptokurtic and skews to the right. It is not close to normal distribution. Mainly due to the high returns in late 1990s during the

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    Equity Theory

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    EQUITY THEORY • This process theory focuses on workers’ perceptions of the fairness of their work outcomes and inputs. Specifically they strive to maintain ratios of their own rewards to contributions which are equal to others’ ratios . EQUITY EQUATIONS • Equity – Outcomes (self) Inputs (self) = Outcomes (other) Inputs (other) •Underpayment Inequity Outcomes (self) Inputs (self) • Overpayment Inequity Outcomes (self) Inputs (self) < Outcomes (other) Inputs (other) > Outcomes

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    Equity Theory

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    Equity Theory of Motivation The equity theory of motivation is used to describe the relationship between the employees perception of how fairly is he being treated and how hard he is motivated to work Motivation is the activation of an energized goal-oriented behavior. Everyone takes up a job as they are motivated by some factor or the other. Some are motivated by the challenge they will face in carrying out their job‚ some are motivated by the level of fame they may earn‚ others and

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