A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
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& George‚ 2011‚ p. 303) If the needs‚ within reason‚ of the employee are being met‚ than it’s only makes sense that the employee will exceed goals‚ be happier at the workplace‚ and have more motivation to continue. The Equity theory is based on what the employee perceives as fair; relative to the work outcomes and their work inputs. (Jones & George‚ 2011‚ p. 307) That would be in a case where you have two bank tellers and both are trained to work in the lobby but one the ability to be a little
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Chocolate Table of Contents Introductions……………………………………………………………………………………………………………………page 1 Table of Contents…………………………………………………………………………………………………………….page 2 Why is chocolate the most popular sweet? …………………………………………………………………….page 3 How is dark chocolate different from milk chocolate? …………………………………………………….page 3 How are cocoa beans grown? ………………………………………………………………………………………….page 4 How was discovered? ………………………………………………………………………………………………………page 4 Conclusion ………………………………………………………………………………………………………………………
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com/0007-070X.htm BFJ 104‚9 CASE STUDY 766 Packaging of children ’s breakfast cereal: manufacturers versus children Department of Retailing and Marketing‚ The Business School‚ Manchester Metropolitan University‚ Manchester‚ UK Keywords Food‚ Children‚ Consumer behaviour‚ Marketing Abstract Based on primary research from both a child consumer and manufacturer perspective‚ this article explores the breakfast cereal market and the perceptions of packaging from the perspective of a child. Specific consideration
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Positive and Negative impacts of FDI on home country * Overview * Positive impacts * Negative impacts * Solutions * Conclusion 2013 POSITIVE AND NEGATIVE IMPACTS OF FDI ON HOME COUNTRY CONTENTS I. FDI Overview…………………………………….04 II. Positive impacts of FDI on home country….…...11 III. Negative impacts of FDI on home country……..18 IV. How to solve for negative impacts of FDI on home country…………………………………………....25 V. Conclusion...…………………………………
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www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4‚ No. 2; April 2012 Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process Camelia Mihart (Kailani) Academy of Economic Studies Piata Romana No.6‚ Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant
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ways‚ but‚ I also believe that the Louisiana Purchase impacted Kansas. If we hadn’t bought the Louisiana territory‚ we wouldn’t have as much land to have in Kansas today. Which gave us 820‚000 square miles more than we had before. Then that gave them more open possibilities for westward expansion. That is how I believe the Louisiana Purchase impacted Kansas. Which was part of becoming a state. My thoughts are that Lewis and Clark also had a big impact on the state of Kansas. If they hadn’t said that
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mo Motivating Employees Motivating Employees In today’s professional world an important part of business education is motivational theory; the motivation of employees will be discussed in this paper both intrinsic and extrinsic‚ I will explain how management can motivate their employees. Many things come into play when you get a job; some people know when they are hired that they should do their best‚ because that’s what is to be expected from them. Other people when they are hired feel
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ABSTRACT Advertising is a subset of marketing‚ a form of communication intended to persuade people to purchase or take any action with respect to the products or the services. In today’s world‚ firms don’t hold back in spending millions of dollars on advertising and marketing. The obvious reason being that the competition is very high and every firm wants to sell its product and make it a brand. Effective advertising techniques used in advertisements make a world of difference in sales prospects
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IMPACT OF CONSUMER PROTECTION AGENCIES IN NIGERIA: A STUDY OF CPC‚ CAFON AND CEON BY AMZAT SHERIFFDEEN ADEWALE MATRIC NO: 06076963 A PROJECT SUBMITTED IN PARTIAL FUFILLMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF ARTS IN THE DEPARTMENT OF MASS COMMUNICATION‚ FACULTY OF MANAGEMENT AND SOCIAL SCIENCES‚ OLABISI ONABANJO UNIVERSITY‚ AGO-IWOYE‚ OGUN STATE. MARCH‚ 2012 CHAPTER ONE 1.0 BACKGROUND TO THE STUDY Consumer protection is defined as the efforts of the government and private organizations
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