These products (Consumer Durables) have significance due to huge demand for it in an ever growing sector – Retail Industry‚ here in India it is booming due to various reasons. Economic development‚ stable income‚ higher disposable income has resulted into increase in spending power of the consumer‚ liberalization has also affected the growth in tremendous way as it has relaxed the norms and regulations and this in turn means entry of various big players of around the globe in our country. Still there
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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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MINOR PROJECT REPORT ON INFLUENCE OF PACKAGING IN BRAND SELECTION IN TOOTHPASTE INDUSTRY SUBMITTED TO: SUBMITTED BY: Mr. Paramveer Singh Ashish Garg (LECTURER) BBA (B&I)‚ III -SEM
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Background Packaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Most consumers judge a product by its packaging before buying. So it is logical to say attractive packaging is crucial in order to get the first time buyers to buy your products. There are many elements involved in the success of a product and packaging is
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Chocology(Chocolate+Tecnology) By Maurice O Simmons Preface As I sat down to think about this research paper I thought about chocolate and all the things I could write about and they all seem to be the same thing. Where chocolate came from‚ and how it was made as well as how do you cook with it and even some chocolate recipes. I wanted to do something that I thought had never been done before‚ be original I hope that this is something that you haven’t seen before in a research paper.
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Dating back to the origin of Homo-sapeins‚ religion seemed to be a very significant part of human beings upbringings. They lived in a world where God was the center of their lives‚ this term is called Theo(s)centrism. God was the essential aspect of their existence. For the Aztecs‚ they considered the cosmos to be a horizontal territory‚ bordered by water and the Heavens. Noticeably‚ no Homo-sapiens were present‚ only the Gods were allowed entrance into the oceans. Religion was imperative in the
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Knowledge Centre – 2010 REPORT ON PACKAGING INDUSTRY IN INDIA Introduction All major industries create wealth but if there is one industry that plays a unique role by way of both creation of wealth through a wide range of manufacturing activities and also by way of preserving the wealth or value created by many‚ many other industries‚ it is packaging. Apart from the huge value addition and employment involved in these activities‚ packaging has served the Indian economy by helping preservation
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which is of course a benefit for the host countries’ economy as it increases skilled labours in the labour market. In addition‚ they also inspire other local firms to use new technologies and learn new ways of operating organizations. There is better utilization of resources including the human resource which is indeed beneficial to both the MNCs and the host countries. Balance of payment Transaction between one specific country and all other countries in a specified time period is balance of
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IMPACT OF MNC’S ON THE KENYAN ECONOMY Background Information Unilever entered the Kenyan Market in 1949‚ where it was registered as East African Industries (EAI). It later changed its name to Unilever in 2000‚ in line with its “One Unilever” strategic direction which aims at aligning all Unilever companies world-wide to think and act as one. Unilever has three main product categories; Foods- includes Blueband and Flora Margarine‚ Royco and Knorr. Fabric Cleaning- includes Omo‚ Sunlight and the
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THE IMPACT OF UNLIMITED SERVICE GUARANTEE ON CONSUMER DECISION MAKING TOWARDS LUXURY HOTEL SECTORS IN ACCORDANCE TO MALAYSIAN CONSUMER PROTECTION ACT 1999 (CPA) by Pradeep Paraman ABSTRACT A service guarantee is a promise that a service or product will
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