to raise capital for corporations. Also involved in arranging mergers and acquisitions of companies. 2. Draw a typical organization chart for a corporate finance department. Possibilities may or may not include: Chief Financial Officer‚ Marketing Analyst‚ Controller‚ Sales Administration and Analysis‚ Accounting Manager‚ Administrative Assistant‚ Accounting Clerk‚ Treasurer‚ Financial Analyst‚ Information Technology Analyst‚ Manager of Human Resources‚ Director of R&D‚ Sales Manager‚
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missions. HyundaiCard (HC)‚ a Korean credit card company Even though HC was late for coming into credit card industries‚ they made a remarkable growth by design management integrating brand identity. Visual integration by design policy According to Borja de Mozota (2003)‚ strong brand identity can be achieved by visual integration. As figure 1 below show‚ HC redesigned their logo and typeface based on the shape‚ ratio and angle of an actual credit card‚ perfectly reflecting HC’s identity (Total
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PowerPoint to accompany Chapter 7 Market segmentation‚ targeting and positioning Philip Kotler‚ Stewart Adam‚ Linden Brown & Gary Armstrong Kotler‚ Brown‚ Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia Markets Chapter objectives 1. Explain market segmentation‚ and identify several possible bases for segmenting markets. 2. Distinguish between the requirements for effective segmentation: measurability‚ accessibility‚ substantiality‚ actionability. 3. Outline
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CHAPTER 6 Case 1: Telepresence: Meeting Without Traveling 1. What kinds of limitations do you see for users of telepresence? Is it really a substitute for face-to-face meetings? Make a list of features of face-to-face meetings. Then consider a range of business situations as an employee‚ from initial hire‚ to working with a team‚ to understanding what your boss wants‚ and even a termination meeting. How would telepresence work for you in these situations? Face to face meetings have eye
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What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. What is the definition of marketing? “Marketing is the recognition and reunion of the human and social or cultural requirements. There is one of the best and smallest meaning of the marketing is the congregation of desires beneficially”
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Ch 18 – Marketing Competitive advantage – an advantage over competitor gained by offering consumers greater value than competitors do. * Customers will see competitive advantages as customer advantages Competitive Marketing Strategies – Strategies that strongly position the company against competitors and give the company the strongest possible strategic advantage. Competitor Analysis – The process of identifying key competitors; assessing their objectives‚ strategies‚ strengths and
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Credit cards have become one of the most commonly used means for daily financial activities. They are used for everything from buying breakfast‚ to getting gas‚ to paying the power bill. Some people use them for the rewards and others for a stream of cash until the next paycheck. While some people pay the balance off monthly‚ many more have some significant amount of debt from one or more credit cards. In fact‚ the average credit card debt per U.S. adult‚ excluding store and zero balance credit cards
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What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept. Sustainable marketing is marketing that is socially and environmentally responsible and meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Marketers’ are reexamining their relationship with social values and responsibilities and with the very Earth that sustains
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credit cards. If you are among the relatively few who do not own a credit card‚ the chances are good that you have a great deal of difficulty rent a car or reserving a hotel room. So‚ just what are these little plastic cards and how do they work? Let’s start by explaining the basics. What is a Credit Card? The dictionary defines a credit card as ’A card which can be used to obtain cash‚ goods or services up to a stipulated credit limit. The supplier is later paid by the credit card company
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What is societal marketing? Societal Marketing in organizations aims in fulfilling the demands and needs of the consumers effectively and efficiently than their competitors keeping in mind the well being of the consumers and the society. This concept of societal marketing is based on social responsibility and it suggests that a company which only believes in exchange relationship with the consumers might not sustain long in the market. Therefore it is emphasized that marketers must look into satisfying
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