BUSINESS ENVIRONMENT (PART-1) COMPONENTS OF BUSINESS ENVIRONMENT 1. INTRODUCTION Hello! Students‚ welcome to series on business environment. The topic of this lecture is Components of Business Environment. The objectives of this lecture are to make you understand the meaning of business environment‚ relationship between business and business environment‚ characteristics of business environment and to study the various components of the business environment. In the last lecture we studied
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Content Introduction Introduction of economy in Malaysia‚ Malaysia is one of democratic country that has many race‚ religion and nationality. Economy in Malaysia also open-stated oriented and growing relatively also new in industry market. In Malaysia‚ we practice mixed economy for our country. There have 3 factors that responsible with economy in Malaysia: Definition of Mixed Economy Mixed economy means that part of economy is left to the free market and the other part is run by the government
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Introduction My business club intends to hold a debate competition at the end of the month. I am been selected and the title has given as‚ “Managers today should use the democratic style of leadership rather than automatic style.” Before I start this title‚ I decide to determine both of the style. Democratic Style Democratic style is a platform to create a team to participate in the decision-making process. When an enterprise is making decision‚ they usually use democratic style in many parts
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Table of Contents 1.1 Explain the various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro environmental components 4 Macro environmental components 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose
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1997‚ Diebold manufactured its ATM machines in the United States and sold them internationally via distribution agreements‚ first with Philips Electronics NV and then with IBM. Why do you think Diebold choose this mode of expanding internationally? What were advantages and disadvantages of this agreement? Diebold didn’t have the need to expand its business across the boarders before the 1980’s since they already had a massive demand inside of the United States. They used a key international business
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entertain. Style and Structure: 1. So you get where they are coming from and you get a good understanding what they mean. So you get to see many examples of what they mean. 2. They want to show that this happens all the time. they showed 3 pretty different ones with the same results. 3. In this case i think they can do a little bit of both‚ it makes it stronger because you can visualize what might happen‚ but it weakens it because you think they are just blowing smoke. 4. Yeah‚ because they
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Chapter 18 Creating Competitive Advantage 1) Of the following successful marketing strategies in the past‚ today ’s Nike has learned that the most important is ________. A) creating a recognizable brand image B) having creative advertising C) building deep community with customers D) maintaining big-name endorsers E) moving into new product categories‚ sports‚ and regions of the world Answer: C Diff: 2 Page Ref: 527 Skill: Concept Objective: 18-1 2) To gain ________ requires
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Chapter 1 Marketing: Managing Profitable Customer Relationships Multiple Choice 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion (b; Easy) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management b
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the value of goods in the society and promotion show products to customers‚ e.g. advertising‚ newspaper etc. Marketing is a social and managerial process and individual obtained what they need and want though exchange. When somebody wants to develop a business‚ they should know what is the customer need and what is the customer want. Then the company will base on demand to produce goods‚ which make profit for the business. And make the marketing focus on the satisfaction and goods quality
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Goal Setting: A Managers Role vs. the Employee ’s Role "How do you get your employees to perform better?" "Are your employees focused‚ motivated‚ organized and driven?" "What goals have been established for your employees?" These are a few of the many questions I asked to multiple managers within the company that I work for. Being a relatively new employee‚ working there for a little over a year‚ I wanted to ask these questions. Not to see how different managers felt about specific
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