Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration‚ Marketing Key words: Culture‚ international marketing‚ marketing strategies‚ standardization and adaptation Purpose: Compare two strategies‚ standardization and adaptation‚ to show how companies manage cultural differences. Method: Our research method is a descriptive one. Then‚ we collect data from secondary sources such as the books‚ articles‚ journals and studies. Then
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Discuss the relative advantages and disadvantages for men and for women‚ of being single (=unmarried‚ unattached). Are these different in different countries? It is a common saying that if someone is being single‚ that people is a loser. However‚ there are a lot of people keen on being single even if someone who is married or attached for the advantages of being single. It should not be taken granted that every single people are loser or having good life. For people come from different countries
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Strategies a Company Use When Marketing Their Products Globally? (Standardization versus Adaptation) In the century‚ when almost every company wants to operate globally and many of them have already been doing it‚ firms face the choice of marketing strategy that provides a success to their product/service in different markets. There are two main marketing strategies‚ standardization and adaptation. And the question “What is better?” worries the companies that are going to act worldwide. I think
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Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform throughout its organization. Standardization helps cut costs by eliminating duplicated effort and allows a company to take advantage of economies of scale when purchasing supplies. However‚ some advantages may be lost when a company decided to standardize its operations. Disadvantages Loss of Uniqueness If a company builds up a customer base that values its unique niche products‚ or
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Discuss the advantages and disadvantages of standardization strategies and adaptation strategies in a global environment. Standardization is the process by which a company makes it methods‚ especially its production processes‚ uniform/identical throughout its organization. Whereas for adaptation‚ a company would change their methods such as the price‚ promotion‚ packaging and/or the product itself in order to fit the needs and preferences of the market or a particular country. Adaptation occurs when
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Reasons for product standardization or adaptationThere are countless reasons for which firms standardize or adapt their product‚ but the bottom line is that‚ there is no firm that is at the extreme end of thespectrum of standardization and adaptation. This assertion is supported andevaluated by Gabrielsson (2004:41): “The standardization alternatives are aspectrum ranging from full standardization to an adaptive approach at differentlevels of marketing mix elements. This part tries to pinpoint popular
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2007:201 BACHELOR THESIS Standardization and Adaptation in Television Advertising Jonas Kenntoft Johan Neglén Luleå University of Technology Bachelor thesis Industrial marketing Department of Business Administration and Social Sciences Division of Business Administration and Management 2007:201 - ISSN: 1402-1773 - ISRN: LTU-CUPP--07/201--SE PREFACE PREFACE When we started this journey‚ we had no idea about where we were going to end up. On the way we understood why many people
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[pic] Medical – Health & Family Welfare‚ Education 1. Motive : To provide the Medical related facilities and prevention of Health to each and every‚ last person of the Nation. 2. Reason : As per present scenario Government Medical Institutions are able to serve/treat only 20% of the Indian population. Rest 80% have to depend upon private sector. 3. Source : Co-operative or Private Public Partnership (Where Management is private while Government place a supportive role). 4. Content : a.
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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Starbucks Coffee: Standardization and Adaptation Strategy Introduction Starbucks’ Business Concept and History When academics Jerry Baldwin‚ Zev Siegel‚ and Gordon Bowker established Starbucks Coffee Company in 1971‚ their vision of Starbucks was that of a local business specialising in “selling fresh roasted whole beans in ...specialty stores.” (Darguste et al.‚ 2006 p.655). Fearing commoditization of the brand‚ the founders were opposed to the idea of broadening the appeal of Starbucks
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