branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople in advertising shape masculine and feminine brand personality perceptions; (2) brand personality–self-concept congruence
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March 24‚ 2014 Oceanography Six Degrees Could Change the World The world is getting warmer. Whether the cause is human activity or natural – evidence says it is likely humans‚ readings from all around the world stat that world’s temperature is steadily rising. How much though? And what will the effects are if they continue to intensify? According to temperature has increased by about one degree Celsius. But why should we care one degree of warming? A one-degree global change is significant
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H1103 H1103 Current Events Goals for this project: To understand the overall importance of being aware of current events. For this project you will choose a news story that happened in the past week and either read an article about it (print or online)‚ or watch the entire coverage of it on television. You will then answer the following questions in a list format. (Label your answer with the corresponding question.) Make sure you answer each question adequately. 1. What news story did you
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What Is a Crime? Legal Dimensions Series This series stems from an annual legal and socio-legal research initiative sponsored by the Canadian Association of Law Teachers‚ the Canadian Law and Society Association‚ the Canadian Council of Deans‚ and the Law Commission of Canada. Volumes in this series examine various issues of law reform from a multidisciplinary perspective. The series seeks to advance our knowledge about law and society through the analysis of fundamental aspects of law. The essays
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by acting in accordance with the norms and values and brings safety and security from the group. But this is only one important function of culture. As well‚ it also makes action more simple and efficient. When people of different cultures know what to prioritize and
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Let’s look at some of the key advantages of the proprietary corporate event. • When creating a proprietary corporate event‚ the marketer has nearly complete control of the customer’s experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. • Corporate events are an excellent venue for relationship building with key customers‚ from end-users‚ to technical personnel‚ to purchasing officials‚ to senior executives
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Remembering an Event It was spring‚ and the weather was just right for softball season. Friday night‚ the big stadium lights were shining right down on us. We were actually here I thought to myself we really made it this far. My softball team and I were playing for a chance to go to the state tournament‚ which was something unexpected coming from a team that was never ranked in pre-season or throughout district but until now. Throughout our season we lost two games against a team that was good
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book on Hiroshima was telling the story of six survivors of Hiroshima. In this book‚ John descripies into great detail of what these six people were doing the day of the bombing that ended World War 2 and how they survived the atomic bomb. Miss Toshinki Sasaki‚ Dr. Masakazu Fujii‚ Mrs. Hatsuyo Nakamura‚ Father Wilhelm Kleinsorge‚ Dr. Terufumi Sasaki and Reverend Mr. Kiyoshi Tanimoto where the six survivors that Mr. Hersey writes about in his story. These six people were among many other survivors. In
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in the certified nurses’ assistant program. I can recall watching shows such as “ER” and “Trauma: Life and Death in the ER” and telling my mom that is what I want to do. These shows gave me an adrenaline rush that nothing else can. The reason I got this rush was due to the graphic nature of these shows. They showed real-life experiences such as: exposed bones‚ excessive blood loss‚ burns‚ major lacerations‚ as well as internal injures and illnesses. In 2004‚ my cousin was born prematurely
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Sentinel Event Child and mother arrived at the hospital at approximately 5:00 a.m. to register for outpatient myringotomy surgery. Mother registered 3 year old child and was escorted to pre-op surgery area for further processing. Mother signed consents; child was gowned and assessed for surgery‚ i.v. and pre-op medication given. Mother informed pre-op nurse that she would be leaving while child was in the OR and would be returning once child was out of recovery. Pre-op nurse gave the mother
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