detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s theory of globalisation and how this theory is relevant to the BULGARI brand. Also‚ we would look into the different new approaches to strategic fashion marketing that might be possibly implemented into the brand. This project is organised in six chapters spread across various topics right from the heritage of the brand to its expansion‚ diversification and other strategies. The first chapter
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Every person nurtures an innate desire of looking good and feel ‘accepted’ in the socio-economic circle. The word fashion instantaneously brings to mind a flash of colour with a dash of glamour. Women are taking to fashion in a big way‚ and are experimenting with different looks‚ styles‚ and textures. Fashion plays an increasingly important role in an individual’s life because it is considered as a means of self-expression. The garments and accessories that man or women wear‚ help them to
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|International EMPLOYMENT RELATIONS | |TO WHAT EXTENT THE JAPANESE EMPLOYMENT PRACTICES HAS CHANGED AFTER THE ECONOMIC CRISIS? | | | |[pic]
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Speaking tearm 4 Thienhaxanh! 7.FASHION AND STATUS. Do you agree or disagree with the following statement? One should never judge a person by external appearances. In general‚ some people tend to decide whether a person is good or not good just by his external appearances. However‚ I do not go along with the idea. For one thing‚ we may notice that a person is actually a good person by talking with him regardless of his external appearances. In addition‚ I think that it is more important to look
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If you look back through the past sixty years of fashion‚ you may notice a pattern. People may say that the true years of fashion began in the late nineteen forties and went on through the early nineteen sixties. If you look at fashion today‚ its almost repeated the look from sixty years ago. In each generation fashion trends become based on history and/or important events. in the nineteen forties fashion was being modeled by the military wear. World War II caused a drastic change in the way clothes
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Mini Case: Luxury Wars – page 54 1. Hermes decided to list 25% of Hermes SA on the French stock market in 1993. This was done to provide family members with a means to value their stake in the company as well as partially cash-out if they felt their family dividends were not enough. 2. LVMH was able to attain such a large ownership position without the knowledge of Hermes family and management through equity swaps. Equity swaps are derivative contracts whereby two parties enter into a contract
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Toko Ohmori 26 Luxury shopping in the digital age The “right” digital strategy differs for every luxury brand‚ but the essential elements are the same: a strong mobile presence‚ a selective approach to social media‚ and a tight focus on carefully chosen metrics. Linda Dauriz‚ Nathalie Remy‚ and Nicola Sandri Among luxury companies‚ conventional luxury products online‚ and at undiscounted wisdom used to be that participation in prices. Our latest luxury-industry research‚ e-commerce—and‚
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Time opens doors for those who know how to wait. If something should be owned by someone‚ it is; if not‚ then no matter how keen he is‚ it is not. This is what we called ‘destiny’ in ancient‚ oriental philosophy. The essay is targeted in Kenzo Takada (known as Kenzo)‚ who origin from Japan but famed in Paris. Choosing him as the target is mainly because his design is unique; the cutting is different but also not too distant‚ very practical‚ can be worn in daily life; the pattern is vivid and
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Visiting the Japanese American Museum was an extremely moving and often gut wrenching roller coaster ride of emotions both of happiness and sadness alike. The stories of triumph were ostensibly plastered along the walls in glass cases‚ but so too were the stories of terror and internment of Japanese Americans on no further grounds than their original origin. The Japanese were interned in barracks to supposedly prevent espionage from the US to Japan. The internment of the Japanese was akin to the
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How did Amaterasu come into being? What role‚ according to legend‚ did she play in Japanese history? Per the earliest Japanese “mythohistories” (Kitagawa)‚ Kojiki (records of ancient matters‚ compiled in 712) and Nihongi (chronicles of Japan‚ complied in 720)‚ the origins of the empire date back to 660 BCE‚ a date calculated from a cyclical formula introduced from China during the fifth or sixth century CE (Kirkland 111); none of the persons or events mentioned can be firmly established in historical
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