understand to what extent do organizations engage in CSR for reasons that are connected to marketing and other strategies rather than as purely altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate Social Responsibility (CSR). Followed
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Introduction Corporate social responsibility (CSR) is concerned with the relationship between the corporate sector and society‚ and focuses on particularly good corporate citizenship. The World Business Council for Sustainable Development defines Corporate Social Responsibility as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large
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1. Introduction Social responsibility of business has been a subject of intense controversy and interest over the past four decades (Jamali 2008). The purpose of this paper is to critically analyze the two different views of social responsibility of business among scholars and business practitioners. The first is the shareholders view of Milton Friedman and another one is the stakeholder view of Bob Dudley‚ Group Chief Executive of BP Corporation. I will outline key arguments and point out drawbacks
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1.0 Executive Summary While there is no universally accepted definition of Corporate Social Responsibility‚ it is usually described in terms of a company considering‚ managing and balancing the economic‚ social and environmental impacts of its activities. The notion of corporate social responsibility should be a part of the core business operations of a company‚ rather than a separate ‘add on’.[2] Given that socially responsible organizations should seek ‘minimize their negative impacts
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throughout its internal & external environment is meant to succeed. Corporate Social Responsibility is one paradigm that is the first to get affected with any kind of change in the organization. This study will relate whether strategic changes in an organization with respect to Corporate Social Responsibility activities are easily taken by the internal and external environment of an organization just because it is a Corporate Social Responsibility activity or it has to face challenges while implementations
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From the case study and the e-Activity‚ determine two (2) key reasons why people value the customer service that Nordstrom provides. Examine Nordstrom’s current corporate social responsibility activities‚ and suggest one (1) additional action that the company could take to further strengthen its corporate social responsibility efforts. Two reasons why people value the customer service that Nordstorm provides. 1. With the recent downturn of the economy‚ some people can relate more to the needs
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was to have a setting of Italian elegance‚ a personal treat and a social gathering spot.(Keller & Kotler‚2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller‚2012). Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities ‚ the environment and in its ethical
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Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations
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1. Corporate Social Responsibility Corporate social responsibility has several definitions but is simply defined by Woods and others (2013‚ 27) as the obligation of organisations to behave in ethical and moral ways. It generally refers to the notion that corporations have a responsibility to the society that sustains them. Over the years‚ the theory of corporate social responsibility has continued to develop in importance and significance. In modern day business it is common practice for organisations
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Page No. 1. Introduction 3 2. Corporate Social Responsibility -What is corporate social responsibility 4 -Some arguments for CSR 4 -Importance of CSR and its advantages 6 3. Blended Value 8 4. Social Auditing 8 5. Ethical Responsibility -What are ethics? 9 -Benefits of ethical responsibility 10 -Effects of ethical responsibility 10 -How can promote ethical behavior
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