Minor Research Project ON “Present Scenario of E-Shopping; A Study on Youth of Indore Region” [pic] (2012-2014) Prestige Institute of Management and Research GUIDED BY: SUBMITTED BY: Prof. DEEPAK JAROLIYA Divya Mathankar Monica Sharma Naina Rawat Nida Khan Piyush Soni
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ON ONLINE SHOPPING: IT’s CURRENT SCENARIO AND FUTURE PROSPECT IN INDIA BY :PUNEET BHARDWAJ CONTENTS SR.NO | Key Points | Page | 1 | Introduction to Online Shopping | 4-5 | 2 | What is B2B and B2C | 6-7 | 3 | How online shopping evolved in India | 7-8
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SHOPPING EXPERIENCE ACKNOWLEDGEMENT I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to my mentor‚ Mr. Asim Mitra for guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude
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into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. (Definition of Market Segmentation). Below are some of the criteria can be used to identify different market segments: i. There must be common needs within segment. ii. The market segment should be unique from other groups. iii. The
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chapter “Incentives” of book “What Money Can’t Buy” written by Michael J. Sandel‚ he points out the population control refer to two examples: China’s one- child policy and tradable procreation permits. Sandel responds that tradable procreation permits‚ which was put forward by the economist Kenneth Boulding in 1964‚ is preferable in economic standpoint. Each woman had one (or two) certificate to have an extra child. If a family wants an extra child‚ they can buy the certificate from other
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Working Papers on Information Systems ISSN 1535-6078 Research Framework for Consumer Satisfaction with Internet Shopping Christy M K Cheung City University of Hong Kong‚ China Matthew K O Lee City University of Hong Kong‚ China Abstract Consumer satisfaction with Internet shopping has been conceptualized in a variety of ways. Studies in this area remain broad and appear relatively fragmented. In view of this‚ the purpose of this study is to propose a research framework that integrates both
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BUSINESS RESEARCH METHODOLOGY AN EMPERICAL STUDY ON CONSUMER BUYING BEHAVIOR ON TWO WHLEERS. KIRUTHIKHA K Introduction: India is the second largest producer of the two-wheelers. The two wheeler segments contribute the largest volume amongst all the segments in automobile industry. The country stands next to China and Japan in terms of production and sales respectively. The industry is growing at 30 % annually. It consists of three segments viz. scooters‚ motorcycles and moped. Majority
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Metro Deal * Deal Spot * Gupo * My Deluxe City * Deal Amigos * Deal Grocer * Deals Di Ba * Citypoynt * Okay-okay These sites have contributed to a shift in consumer behavior and this along with advancements in technology and social media have led to new norms around how consumers buy and look for deals. The Daily Deal Market is Becoming Impossible to Ignore Starting as a new form of marketing for small businesses‚ daily deals have gained significant traction and
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Introduction As they do offline‚ consumers shop online for both goal-oriented and experiential reasons; in short‚ they shop to acquire items‚ and they shop to shop. However‚ goal-oriented motives are more common among online shoppers than are experiential motives. Importantly‚ consumers report that shopping online results in a substantially increased sense of freedom and control as compared to offline shopping. Importantly‚ consumers report that shopping online results in a substantially increased
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The internet was popularized in the 1980s when Microsoft and IBM came out with the personal computers. The era of online shopping totally transformed the computer in ways few would have imagined in the early 1980s. Online commerce has played a big role many people’s lives. According to Bruce Krulwich‚ electronic commerce store’s Bargain Finder‚ which his organization created “An agent of change”. The creation help simplify comparison pricing. Online shopping started in the early to mid 1990s. The
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