firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnold‚ Price & Zinkhan‚ 2002). That means only gaining a comprehensive understanding of consumer behavior can meet the firm¡¯s marketing goals. According to Solomon (1999)‚ most marketers now recognize that consumer behavior is an ongoing process; decision making unit plays an important role in this process. As the basic consumer decision-making unit‚ family are most
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in online shopping and offline shopping for apparels. This study combines factors that other studies have done that will influence the consumer’s purchasing decision in online and offline stores for apparels. It includes the price attractiveness‚ time saving‚ perceived risk‚ enjoyment and excitement‚ tangibility and high interactivity. All of these factors will contribute to the study of customer’s purchasing intention for apparels on both stores which includes online and offline shopping. Pan‚ (2007)
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ASSIGNMENT NO.1 FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING ONLINE SUBJECT CODE :- MGN504 SUBMITTED BY- PRIYANJALI SRIVASTAVA REG. NO. - 11200674 MBA(Q1202) ABSTRACT This study examines online search pattern and buying behaviour of consumers. People/customers search moderately for product/service information with company websites being the most popular mode of searching. Books‚ airline and railway tickets
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revolution that has ever known so far and used by a lot of people .Shopping via the internet has become one of the most successful uses that can connect the various and companies and consumers alike. That is because of the wealth of time and effort‚ rather than travel to buy the specific needs of a country. It has been able to the users of the internet to choose whatever goods or things they want. It takes short amount of time to order what is need and also they are delivered in a short time and in the
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Bili Na! TV Home Shopping Programs: An Act of Performing (O Shopping Network‚ ABS-CBN) As a child‚ I have watched home shopping networks on television. There was a time when I was really amazed with the frying pan that doesn’t need oil to be able to fry eggs or ham. I was even able to memorize the demonstrator’s lines there. I’ve also watched a chef manipulate a set of knives‚ showing how one knife can cut the pineapple into half so easily or slice tomatoes thinly. Then when I was in my early
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Strategy October 4‚ 2012 Marne Arthaud-Day Best Buy after Circuit City: What’s Next In this case we discuss the various reasons behind the success of the retail firm Best buy in comparison to a similar business Circuit city‚ which could not face the economic depression in and went bankrupt. Best Buy is operating in an open market. There are many more firms offering similar products; and‚ rivalry among the consumer electronics retail industry is considered to be high. Competition
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Introduction: Online shopping is a growing area of technology. Establishing a store on the Internet‚ allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Electronic consumers exhibit different buying behaviors such as; cart abandonment. The benefits of shopping online also come
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A Report on : Electronic Gadget Use In Present Day Academics. An Investigation into : Electronic Gadget Significant Benefits & Potential Drawbacks. An Analysis of : Interview about usefulness of electronic gadget. A Comparison between : Senior and junior student interview. A report submitted to the Department of English‚ AIUB‚ as part of a requyirement of the course Business Communication of Fall Semester 2014
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On-line shopping and Traditional shopping Yvonne (YIBO) Zhang Student ID ：100874238 Oct 13 2014 Professor : Catrina Ascenuik Nowadays‚ more and more young people choose on-line shopping instead of traditional shopping. Nevertheless‚ traditional shopping is still of great importance in contemporary society. Both of them are indispensable to human’s life. Despite the same purpose of on-line shopping and traditional shopping‚ there are three obvious differences between them
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Project Report For Completion Of 4 th Semester Mini Project ONLINE SHOPPING for Department of Computer Applications‚ CUSAT Submitted By:MAITREYEE 4th semester‚Reg No-95580020 DEPARTMENT OF COMPUTER APPLICATIONS‚ cusat 1 CERTIFICATE This is to certify that the project entitled --ONLINE-SHOPPING-- submitted to Cochin University of Science and Technology in partial fulfillment of the requirements for the award of the degree of Master of Computer Applications is the bona fide record
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