Record: 1 Title: What Is Strategy? Authors: Porter‚ Michael E.1 Source: Harvard Business Review; Nov/Dec96‚ Vol. 74 Issue 6‚ p61-78‚ 18p‚ 1 Black and White Photograph‚ 3 Diagrams‚ 1 Graph Document Type: Article Subject Terms: *STRATEGIC planning *ORGANIZATIONAL effectiveness *MARKET positioning *COMPETITION *BUSINESS planning *INDUSTRIAL management *ORGANIZATIONAL
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in Marketing Communications 2012 Current Issue Essay on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising
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Nowadays‚ people are well equipped with many technology gadgets and items‚ so do I. If I was stranded on a deserted island‚ there would be unlimited things I would like to bring with me. However‚ since I can only bring three things‚ I would carry a knife‚ box of matches and a big jar. I believe those three things would help me surviving in such difficult living condition. First‚ a knife could be utilized in many ways. On such island‚ there could exist lots of wild and dangerous animals or species
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Acts of resistance against Nazi rule was commonly seen throughout Hitler’s empire. To resist is to ‘stop course of‚ repel‚ be proof against or unaffected…‚ strive against‚ oppose‚ try to impede‚ refuse to comply with’ . However‚ the meaning and levels of resistance within Nazi Germany varies between historians. This essay identifies resistance as stated by the Bacaria Project‚ “Resistance is understood as every form of active or passive behaviour which allows recognition of the rejection of the
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Strategy is creating fit among organization’s activities. As a whole‚ organization finds its competitive value by positioning and integrating Fit into all its activities. Operation effectiveness and strategy works differently but co-relate with one another to work towards the same company goal – profitability. Yet many organizations are caught up in improving their operational effectiveness or seeking fast and easy growth; that they have forgotten the "value" that they can offer to their
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DATE: 2nd July‚ 2011 “M Y Q A S M S” C O N T E N T S S.No: Page.no: 1. Project details……………………………………………………… i 2. Project closure report purpose…………………………………… ii 3. Project closure report goals……………………………………… ii 4. Project closure report summary………………………………… ii 4.1. Project background overview…………………… ii 4.2. Project highlights and best practices……………… iii 4.3. Goals and objective
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In at least two works that you have studied‚ discuss the use of minor characters in either supporting or undermining what appear to be the goals of the protagonist. Throughout the two plays‚ Streetcar Named Desire by Tennessee Williams and The Importance of Being Earnest by Oscar Wilde‚ the minor characters play an important role in supporting or undermining the goals of the protagonist. In this case‚ in the Streetcar Named Desire‚ Mitch is the minor character that supports the goals of the protagonist
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For almost tv^fo decades‚ managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to compet- itive and market changes. They must benchmark continuously to egy. The quest for productivity‚ quality‚ and speed has spawned a remarkable number of management tools and techniques: total quality management‚ benchmarking‚ time-based competition‚ outsourc- achieve best prac- tice. They must outsource aggres- sively to gain ef- ficiencies. And they must
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What would life be if civil rights movement had never happened? African Americans would still be discriminated against and segregation might have expanded to other areas. Without the civil rights movement from the 1950s and 1960s‚ education would not be the same‚ segregation would still exist in neighborhoods and cities‚ employment would be difficult for African Americans. In terms of education‚ school would probably still be segregated under the “separate but equal” law‚ which clearly when it was
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dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity‚ quality‚ and speed‚ managers have embraced tools such as TQM‚ benchmarking‚ and reengineering. Dramatic operational improvements have resulted‚ but rarely have these gains translated into sustainable profitability. And gradually‚ the tools have taken the place of strategy. As managers push to improve
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