History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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23 March 2014 Beyond Barriers: The Limits of Love In the Mood for Love by Wong Kar-Wai is a heartwarming and at the same time depressing film about love that blossomed‚ love that has been‚ and love that cannot be. It perfectly exudes the chains people are shackled to because of the norms ideals‚ and constructs the society has created and boxed us into. This film produced by Wong Kar-Wai is considered a film because it is made up of the basic elements that comprise what can be considered a movie
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resources to market it‚ to build distribution channels‚ and to build sales infrastructure. And this product will be a hit in near future. A low-growth product is already established product‚ whose characteristics do not change much‚ customers know what they are getting‚ and the price does not change much either. There is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach them in their own language and in large numbers so that the brand can be associated with the myriad rituals‚ celebrations‚ festivals‚ "melas"‚ and other activities where they assemble.
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Face-to-face vs. Electronic Communication We’re living in an age where e-mail‚ Facebook and digital connections are the rule‚ and face-to-face interactions start to become the exception. With the ability to exchange information via e-mail‚ chat and presentations over the web‚ face-to-face interactions with people seem to be unecessary. This is a harmful assumption that many people make. Without face-to-face communication intimacy is lost‚ there is greater misunderstanding‚ and people become
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited‚ the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company
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CSR ACTIVITIES OF ITC ITC Limited was incorporated on August 24‚1910 under the name of ‘Imperial Tobacco Company of India Limited at Radha Bazar Lane‚Kolkata.Later it was renamd as “Indian Tobacco Company.”in 1974.It is one of the Indias’s foremosrt private sector companies with a market of approx $14 billion.Its range of products includs:Cigerettes & Tobacco‚Hotels‚Information Technology‚Paperboards & Speciality Papers‚Agri-Exports‚Foods‚Lifestyle Retailingand Greeting
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Group : 12 SUNFEAST DARK FANTASY SUNFEAST • Biscuit segment of ITC • Started in 2003 • Had tough competition when entered the market from Parle and Britannia • Focused on quality and product innovation than low pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence
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What problems did Tsarist Russia face at the turn of the century? Russia was a vast country and industrially backward. They were at a serious disadvantage as they were 40 years behind the rest of the world industrially. This was because although they had a lot of resources such as coal and oil‚ they could not get to it. The ground was frozen and Russia did not have the machinery or the experts to get to their resources. Therefore they had to seek foreign aid and employed experts to handle the machinery
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