TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 2.1 ABOUT FINANCIAL CARDS 3 2.2 ABOUT THE CORPORATE CARD 3 2.3 COMPETITORS 3 2.3.1 Competitor profiles 4 3. BACKGROUND OF AMERICAN EXPRESS COMPANY 5 4. CORE AND SECONDARY TARGET AUDIENCE 6 4.1 CORE TARGET AUDIENCE 6 4.2 SECONDARY TARGET AUDIENCE 6 5 STRENGTHS IN MARKET SEGMENTATION 7 5.1 SMALL SCALE BUSINESSES 7 5.2 MEDIUM SCALE BUSINESSES 7 5.3 LARGE SCALE BUSINESSES 8 6 BRAND POSITIONING VERSUS ITS COMPETITORS
Premium American Express Credit card
1. Excecutive Summary 1.0 Introduction FRANKROJEIAN Snack House start-up a small bakery that rent in 1.1 The Company FRANKROJEIAN Snack House is a Partnership business‚ this will be under supevision of the five partners as the owner of the business. The business wiill be renting a space at the Sienna building Alunan Avenue near government offices‚ schools and private sectors. 1.2 The Products and Servies FRANKROJEIAN Snack House offers the following food and beverages to customers • Cakes
Premium Tour de Georgia UCI race classifications Business
Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
Premium Stock market Corporate finance Stock
Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association football‚ lacrosse‚ basketball etc. Nike sells an assortment of products‚ including shoes and apparel for sports activities for men‚ women and children
Premium Asset Investment Balance sheet
Activity-based Costing (ABC) Hunter Company Emmanuel Achirem ACC 560-Managerial Accounting Dr. Lotfi Geriesh Strayer University 08/04/2012 Activity-based Costing (ABC) Hunter Company‚ 1 Introduction Over the past two decade’s adoption of Activity-Based Costing ABC has been tossed around like a hot potato by every size and type of organization. It was adopted by organizations ranging in size from huge multi-national companies like General Motors to the much smaller Alexandria
Premium Costs Cost Cost accounting
Contents Current Scenario of the Indian IT Industry3 Challenges and opportunities3 Emerging Business Model in Indian IT Industry3 Tata Consultancy Services Limited5 Brief History5 Financial Data5 Business by Topography and Sectors5 Growth Strategy6 Chief clients list6 Infosys Limited7 Brief History7 Financial Data7 Business by topography and sectors7 Growth Strategy7 Infosys 1.08 Infosys 2.08 Infosys 3.08 Chief Clients8 Wipro Limited9 Brief History9 Financial
Premium Business process outsourcing Tata Group Revenue
OF GALLANT CHEMICALS: MEMORANDUM OF ASSOSIATION: THE COMPANIES ORDINANCE‚ 1984 (PRIVATE COMPANY LIMITED BY SHARES) MEMORANDUM OF ASSOCIATION OF GALLANT CHEMICALS PRIVATE LIMITED 1) The name of the Company is "GALLANT CHEMICALS PRIVATE LIMITED." 2) The Registered Office of the Company will be situated in the province of BALOCHISTAN. 3) The objects for which the Company is established are: * To carry on the business of manufacturers‚ producers‚ importers‚ exporters‚ dealers
Premium Corporation
certain business or product. The more likes‚ comments or shares means the more aware the consumers will be. This has been a very effective advertising strategy for Groupons because it has allowed them to be able to spread the word on its products and businesses. The use of public relations allows companies to quickly spread the word by using Groupon to market its products.
Premium Marketing Sales Business
Tobacco Companies Are Not Responsible For People’s Bad Choices People cannot rightfully blame tobacco companies for their own bad decisions because of warnings on cigarette packs‚ it hurts the tobacco companies‚ and also the consumers in many ways. Tobacco companies have made it very simple for individuals who smoke to know smoking is bad for them‚ and that it can really harm them. Everywhere people look now‚ they see anti-smoking ads and facts about the negative health effects of smoking
Premium Tobacco Nicotine Smoking
triggers that will remind everyone of the company when they see those products. Small steps on social media can cause a chain reaction with the ability to “share”‚ “retweet” and “repost” specific posts. The younger generations would begin to think of The Clorox Company when they look at quality products. Plan of Action In the span of five months‚ the goal is to get across all social media outlets. The first social media outlet would be YouTube‚ where the company will be able to create short commercials
Premium Marketing Advertising Brand