SONY BRAVIA 3D HDTV ® 2010 MARKETING AND PROMOTION PLAN ALLA ABRAMYCHEVA MICHAEL GUZMAN FARAN MAQSUD KEITH McMURDY ANDREW YAKOVLEV PREPARED FOR PROFESSOR DAVID DIAMOND MKT 9703 MARKETING MANAGEMENT CUNY BARUCH ZICKLIN SCHOOL OF BUSINESS 5/2010 TABLE OF CONTENTS SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSION
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fulfill the basic needs of our people. I zeroed down on some basic issues we should try to address if we want to see a developed‚ prosperous‚ civilized and a powerful INDIA. First and foremost we should ensure Education for all in our country. How can we think of being a developed nation without educating our people? Education is a right in the constitution of India and we should ensure that it actually reaches the people who can’t afford to pay for there child’s education and we have to make sure
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Closing Case Chapter 7 1. Why did both Sony and Toshiba perceive it to be so important to get an early lead in sales? Based on past format wars‚ the trend had been “winner takes all.” With that in mind‚ Sony and Toshiba attempted to get as many early adopters as possible and secure early sales so that more people would recognize and buy their particular format over the other in the future. Whichever company achieved the quickest jump start would see an accelerated demand for its format and
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Gray believes that many marriages in trouble can be saved and a successful marriage all depends on the husband and wife working together. He also says that sometimes love is easy and other times it needs effort. We shouldn’t expect to always be loving and we need to be understanding when we don’t know how to be loving (285-286). Couples need to be provided with the tools they need to keep their relationship strong. I think there are three ways we can prevent or lessen our chances of divorce. The
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Stereotypes around people with disabilities Imagine going down a hallway at school or work and seeing someone with a disability stopped in the hallway talking to someone who is not his or her caretaker . Other people in the hallways are waving and saying hello to that person. Once that person is done interacting with people‚ he or she walks into his or her own office to work his or her own day job. This seems like a fairly normal scenario except the fact that the person who has a disability is getting
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Xbox 360 vs. PS3 Video game technology has made remarkable advancements over the last few decades. All aspects of new video game systems keep improving and the game play and graphics are more realistic than ever. Two of the most impressive new systems to be released are Microsoft’s Xbox 360 and Sony’s PlayStation 3 (PS3). Both have shown incredible improvements compared to their previous models. Although in my opinion‚ the Xbox 360 is a better purchase than the PS3. The Xbox 360 is $400
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Meteorologists are very involved in the world today. You might see them on T.V or hear their voice on the radio. Wherever they are they help you in many ways. The word "meteorology" refers to the Greek word meteoron. Meteoron refers to an astronomical phenomenon. The science of meteorology was eventually referred to the study of the atmosphere. Meteorology is the study of the atmosphere. Meteorologists‚ also known as atmospheric scientists‚ study the atmosphere’s physical characteristics‚ motions
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individual. Considering I am just about half way through my illustrious life building a bank of historical memories that I would like to recall and some that I would like to erase for good. As I look back‚ I think the one event that really turned my life around was joining the Navy‚ 20 years later and I must say it was a decision well made. As I graduated high school my thought process was to be the first person in my family to go to college. Here I am an 18 year old boy from Queens‚ New York having to
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What do biologists do? What do biologists do? Biologists study many things. The three main things that they do are that they hypothesis‚ they make observations‚ inferences and they record data. Without hypothesizing‚ biologists can not experiment or create scientific laws. Being able to hypothesis is very important in the world of science. Some evidence that I have‚ to prove that biologists hypothesis‚ are the activities we did in page 17 and in page 28. In page 17‚ in our notebook‚ we
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S E 1 3 Sony Corporation: Car Navigation Systems 31 I n April 1996‚ Masao Morita‚ president of the Sony Personal and Mobile Communication Company‚ a division of the Sony Corporation‚ pondered how to recover Sony’s initial leadership in car navigation systems in Japan. As the first company to launch a reasonably priced (around $2‚000) after-market model in 1993‚ Sony could claim to have created the world’s largest car navigation systems market in Japan. Since the late 1980s‚ Sony led a group
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