HONG KONG SHUE YAN UNIVERSITY BUS 460 Business Strategy Group Project Topic: McDonald’s – Strategic Directions Submitted To: Dr. Adolphus Y. Y. Wan Section 3 Group 8 Lai Wing Sum‚ Vincent (103120) Chui Sze Chung‚ Onion (103161) Ng Cheuk Yin‚ Alex (103181) Ip Lee Ying‚ Chantal (103232) Date: 19th December 2013 Table of Content Chapter 1: Introduction 1 Chapter 2: Background 1 Chapter 3: Problems Identification 4 Section 1: SWOT Analysis 4 Section 2: TOWS Matrix 4 Problem 1 (S1O2): Inappropriate
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Introduction McDonalds is the world’s largest chain of hamburger restaurants‚ currently it serves around 68 million customers per day in 119 countries. One of the countries that it has moved to more recently is China; it opened its first restaurant in Shenzhen in 1990. This report will explore the various aspects associated with the move of McDonalds to China‚ including; the culture difference‚ the growth strategy‚ the marketing strategy and the competition it has faced. McDonalds is an American
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Marketing Management 3-4:30 Current Issues Paper McDonald’s‚ What Does It Mean to You? McDonald’s Corporation has held a prominent position in the fast-food market for much of its existence. A person would be hard pressed to find consumers who would not readily recognize the famous golden arches‚ as the company has expanded its market globally. However‚ as global consumer tastes shift to a more heath-conscious public which cares less about "super sizing" and more about "slenderizing"
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McDonalds 2012 Kanika Markland McDonalds SIC # 5812 NYSE: MCD Revenue 2011: $27‚006M McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.
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Issue One of the issue that face by McDonald is chemical issue‚ which is about the antibiotic that the supplier given to animal‚ and lastly become meat and supply to McDonald. The unnecessary use of antibiotic to animals will rise of drug resistant bacteria that will bring public in the treat of growing public health risk. McDonald was aware about the consumer health issue concern‚ so company announced that they was asking supplier to reduce the use of antibiotics. Interest There are organized
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PART 1 COMPANY PROFILE 1.1 Name of the Company Chowking Food Corporation Chowking 1.2 Location of the Company (Head Office) 7/F Jollibee Center Building‚ San Miguel Avenue‚ Pasig City‚ Metro Manila 1.3 Location of Chowking 1.4 Background History of the Company Chowking (Chinese: 超群) is a Philippine-based chain that pioneered the Asian quick-service restaurant concept in the Philippines. The concept combines a Western fast-food service style with Chinese food. Chowking predominantly
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KFC (Kentucky Fried Chicken) INTRODUCTION: KFC is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s largest fried chicken chain and the second largest restaurant chain overall after McDonald’s‚ with over 17‚000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during
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What challenges and opportunities do the key changes in demographic diversity in the labour market over the last fifty years provide organisations with? What broad approaches and strategies can organisations apply to minimise the challenges and maximise the opportunities? Name：WENLU YANG Tutor： AGENIESZKA Course：Managing Equality and Diversity Pin number：P12008122 Date：6th 1.0 Introduction 1 The last fifty years has witnessed significant changes in demographic diversity in the labour
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From Welfare to Work: The Challenges Faced by Single Mothers Parents are always subject to difficulties in their lives‚ be it financially‚ emotionally or socially. Canadian single mothers‚ more specifically poor ones‚ face a greater difficulty in providing adequately for their families due to the challenging and often disheartening experience of attempting to go off of welfare and find work. They face negative social stigma from others (Edwards & Caballero‚ 2011)‚ and are subjected to gendered
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questionable. Some of the challenges of becoming a critical thinker in our contemporary world can range from political‚ school system‚ religion‚ and not limited to the justice system. Although‚ those are just some of the challenges any issue will spark some attention or a debate. With the growing population and especially in technology it does cause more conflict than normal. Critical thinking is very important because it shows how your mind is working. These challenges also make it important to
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