on developing economies (20) Globalisation is about the processes that have resulted in ever closer links between the world’s economies. Expressed in a more simple way this means developing economies developing closer links through things like trade‚ investment‚ production and then in more recent times‚ migration of people and transfer of technology. In recent years the speed that globalisation is growing at has increased massively and the impact is seen most greatly on developing economies. The
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PRODUCTS OF INSURANCE COMPANIES IN KENYAN ECONOMY The insurance companies offer a variety of products to the individuals‚ small and mid-sized businesses as well as to the large corporates in Kenya. Some of these product are discussed below; PRODUCTS TO INDIVIDUALS Travel insurance cover The cover provides the following benefits to the travelers especially using the airlines or rail: emergency Medical and related expenses‚ personal accident cover‚ reimbursement of travel and accommodation expenses
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at least 9‚000 years ago. Although it may have gone much further back with the trading of animals and the invention of ships‚ now-a-days international trading is one of the major parts of the global economy. It is the main reason for the development of this much industrialized world. Trading happens when countries do not have the resources to satisfy both theirs and the consumers’ needs and wants. Countries produce a surplus by exploiting their scarce domestic resources needed. Goods and services
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This has occurred when a new market has been sported at an earlier stage before other competing firms have discovered it. Through marketing intelligence‚ the Hotel Comfort has discovered a new type of clientele arriving in the Maasai Mara National reserve in huge numbers. Generally‚ statistics from Kenya Tourism Board (KTB) indicates that guest arrivals in Reserve have increased tremendously! This is an opportunity that the management cannot afford to lose amidst the challenges and threats its facing
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impact on our planet which is not conducive for a sustainable livelihood. There are numerous and complex challenges confronting us today which need to be addressed on a priority basis. We have polluted the atmosphere‚ contaminated the soil and water and destroyed the habitats of several species leading to their extinction. Climate change is now a accepted reality. As per scientists‚ the global average temperatures have already increased by 0.8oC and if we continue with our current emission patterns
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Developing Global Strategies for Service Businesses Session 11 1 Globalization Framework for Service Businesses • Industry Globalization Drivers • • • • • • • • Common customer needs Global customers Global Channels Global economies of scale Favorable logistics Information technology Government policies and regulations Transferable competitive advantage 2 Globalization Framework of Service Businesses • Special Characteristics of Service Businesses • • • • • • • • Performance not
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Developing Products and Managing Product Portfolios Chapter 12 What We Already Know About Products • How to define a product • How to classify a product – Consumer v business products – Different types of consumer products • The product life cycle • There are different levels of product: – Core benefits – Branding‚ design‚ quality – Support aspects: guarantees‚ after-sales service What Is Managing Products About? • Ensuring we have the right product mix to maximise
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connection with economic growth. The higher government debts de deficit is‚ the slower the economy growth‚ it is means government debts and deficit prevent the economy development. In order to decrease the government debt and deficit‚ the government take some fiscal behavior‚ for instance‚ government decrease the interest rate‚ in order to stimulus the economy. Due to the interest rate decrease‚ the companies more willing to
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it ignores the possibility of consumer substitution. The 2nd problem is the introduction of new goods. This means that consumers have more choices and each dollar is worth more when new products are introduced. Because of the same reason for first one‚ CPI does not reflect the increase in the value of the dollar. The 3rd problem is unmeasured quality change. Normally BLS adjusts the price of the goods when its quality is change. Despite these efforts‚ changes in quality remain a problem because quality
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CHALLENGES IN GLOBAL MARKETING L.RAJARAJESWARI‚ ASST.PROFESSOR‚ DEPARTMENT OF BUSINESS ADMINISTRATION‚ ARUL ANANDAR COLLEGE‚ KARUMATHUR – 625514‚ MADURAI DISTRICT. Abstract: Globalization is no longer an abstraction but a stark reality that virtually all firms‚ large and a small‚ face. Firms that want to survive in the 21st century must confront this all encompassing force that pervades every aspect of business. In a wide range of industries from automobiles to food and clothing‚ firms face the
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