Assignment brief Unit number and title Unit 9 – Creative Product Promotion Qualification BTEC National Level 3 - Business Start date 27/1/14 Deadline 11/2/14 Assessor Rachel Harding Assignment title Assignment 1 of 3 – Interesting Promotional Campaigns The purpose of this assignment is to: Know the constituents of the promotional mix Understand the role of promotion within the marketing mix Scenario You are a researcher employed by a marketing magazine and have been asked
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issued Completion date Submitted on 4.11.2010 11.11.2010 Qualification Unit number and title BTEC Level 2 Certificate in Business Unit 1 Business Purposes Assignment title 2 – Let’s go International! Criteria reference To achieve the criteria the evidence must show that the student is able to: Task no. Links to Personal‚ Learning and Thinking Skills P2 Describe the different types of business ownership‚ linking this to the size and scale of four different organisations
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Would Mickey Mouse Eat Shark ’s Fin Soup PSY/ Would Mickey Mouse Eat Shark ’s Fin Soup There was controversy at Hong Kong Disneyland before the park even opened in 2005. Disney Land in Hong Kong was known for its great weddings and wedding receptions and it also showed this was profitable business for Disney Land. Wedding Banquets are a large part of Disney Worlds Revenue. On the wedding menu‚ shark fin soup is offered as an option‚ a popular wedding dish in Hong Kong for over 200 years. Stock
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presenting different electronic and non-electronic methods of communicating business information. I will be using examples for different audience. What is electronic communication? Electronic communication is any form information that is being sent or received through the use of technology. An example is a person use’s their mobile phone to send his or her friend a text message about where they should meet later that day. What is non electronic communication? Non electronic communication is the same
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Introduction to Business BUSN105 - 1304A - 09 Professor Casey Coots October 11‚ 2013 2 BUSN105: Scenario Abstract This scenario involves a number of competing issues that must be counter-balanced and addressed. First of all‚ on the positive side‚ it is important to note the vast potential opportunities available in this device idea. This device is anticipated to have numerous applications‚ each of which may be very profitable. Thus‚ it is in our best interest to maintain as much
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Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
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P1 – explain different types of business information‚ their sources and purposes. Types of information used by Thorpe Park Written Communication – this involves any type of interaction between people using the written word. It is usually a very formal method of communication and is used both internally and externally by the business. Internally between staff written communication is very common in all businesses‚ including Thorpe Park‚ some examples of internal written communication would be employee
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Assignment Emily Neeley Unit 8 Assignment Professor Fazlul Miah BU204-02 03/25/2012 Question: In Westlandia‚ the public holds 50% of M1 in the form of currency‚ and the required reserve ratio is 20%. 1. Estimate how much the money supply will increase in response to a new cash deposit of $500 by completing the accompanying table. (Hint: The first row shows that the bank must hold $100 in minimum reserves—20% of the $500
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technological tools as inteligenmtes phones‚ social media‚ the tablet using the internet as a communication. Business convergence is the traditional management of communication based on a strategic plan previously established by an agency or advertising company. Content convergence is the effective use of information that describes and defines the product‚ which can be expressed in graphical or text. How does advertising complement other elements of marketing communication? Integrated marketing communications
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GE/McKinsey Matrix is a nine-cell (3 by 3) matrix used to perform business portfolio analysis as a step in the strategic planning process. The template allows the user to generate the matrix using MS-Excel. The MSWord template allows the user to tabulate and present the results of portfolio analysis in a Word document. www.business-tools-templates.com 11/1/2009 Page |1 11/1/2009 GE-MCKINSEY MATRIX MS-Excel & MS-Word Templates User Guide 1 1.1 INTRODUCTION The GE/McKinsey Matrix is a nine-cell
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