KAMAL BIN ABDUL RAHMAN QUESTION 1 The Boston Consulting Group Approach classifies all its strategic business units (SBUs) according to the growth-share matrix. On the vertical axis‚ market growth rate provides a measure of market attractiveness. On the horizontal axis‚ relative market share serves as a measure of company strength in the market. The growth-share matrix defines four types of SBUs on McDonald major product which is selling fast food to customers : Stars Stars are
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The purpose of this assignment is to conclude that an initial business plan is necessary. As the business that I have chosen to the build is a comfort food restaurant and take away. My business idea is home cooked food away from home‚ for people who have moved far away from home‚ or just need a bit comfort from food. In that the food which will be made will be all home cooked and freshly prepared dishes. There will be a variety of different dishes that will be healthy and homely‚ as well as linking
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PepsiCo‚ Organized Trade BY‚ GAURAV PRATAP SINGH (ROLL NO 15) EBREZ (ROLL NO 16) PepsiCo Organized Trade: The Beverage Industry is a mature sector and includes companies that market nonalcoholic and alcoholic items. Since growth opportunities are few compared to existing business‚ many members of the
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thrives on fierce competition‚ with retailers and wholesalers vying for the attention and loyalty of customers. Every day‚ customers vote with their feet for the stores of their choice. Shops therefore depend on maintaining the reputation of their business and the trust of their customers. Own brands products‚ in many cases marketed under the store’s own label‚ have developed at all levels of value in both food and non-food products in response to consumer demands for value for money: often they
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of our business----------------------------------------2 2. Our Service and Product-----------------------------------------------------2 3. Market Analysis----------------------------------------------------------------3 3.1. Target market segment strategy-----------------------------------------------3 3.2. Service business analysis------------------------------------------------------4 3.2.1. Competitions----------------------------------------------------------------4 4. Business Strategy
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Diploma in Business Administration BM 2011 Business Communication Assignment 1 Name : Cheok Khar Shin Name : See Chun Ching Submitted to : Ms. Shima Shazmimi Date of Submission : Week 3 (Respective of your tutorial classes) 7Cs of Communication What is communication? According to the National Communication Association‚ communication defined as a diverse discipline which investigate by the social scientist‚ social humanist and the critical as well as the cultural studies scholars (National
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Unit 37 – Understanding Business Ethics Explain at least 3 general activities from an ethical viewpoint your chosen business needs to consider in its operational activities. Describe how the business is attempting to show its stakeholders that it is aware of the ethical concerns that apply. Corporate social responsibility (CSR) CSR is about how companies manage the business processes to produce an overall positive impact on society. Business ethics Business ethics is the accepted set of moral
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Business Report EXECUTIVE SUMMARY Taronga Zoo is acknowledged as one of the world’s leading Zoological Parks. This report is for the Board of Directors of ABC in relation to the corporate sponsorship of Taronga Zoo Conservation Society Australia‚ and will provide an analysis of the zoo’s marketing plan. It will also evaluate the marketing potential of the proposed sponsorship for ABC. 1. SITUATIONAL ANALYSIS 1.1 MARKET ANALYSIS Taronga Zoo is classified as a place of entertainment‚ and
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Business Plan Gary Reeves Studio Upholstery 6810 W. Cheyenne Las Vegas Nevada‚ 89108 (702)-380-8468 office Table of Contents Table of Contents 2 Executive Summary General Company Description 4 Products and Services 7 Marketing Plan 8 Operational Plan 15 Management and Organization 20 Personal Financial Statement
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CO from Jack’s surname. In north London Jack opened the first TESCO‚ the store only held dry goods and Tesco’s tea. Tesco expanded but the word ‘superstore’ was first used when Jack opened a store in Crawley‚ West Sussex. In 1996 Tesco Became a UK business 24 hour trading‚ this helped customers shop whenever they wanted to. By 1999 Mobile phone went on sale in the UK stores and Tesco’s became the largest retailer of pre-paid mobiles. In 2001 F&F was launched also known as Florence and Fred clothing
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