Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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Studio Art Mrs. Lindstrom December 15‚ 2010 Artist Statement What Role does Art play in your life? Art to me is an expression of the mind through drawing‚ sculpting‚ painting‚ etc. art plays a major role in my life because after I graduate from high school I would like to become a fashion designer or an artist. If I become a fashion designer I would like to own my own business in fashion. But if I become an artist I would like to live in a big house and draw and paint portraits of people all
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attracted to these types of jobs‚ or is it the characteristics of the jobs themselves that are satisfying when you are doing them? - What characteristics of these jobs might contribute to increased levels of job satisfaction? - how might this satisfaction relate to your job performance‚ behaviour‚ attitude‚ turnover of staff? - if there is a lot competition for this kind of position how might that affect an individuals behaviour‚ attitude and performance at work? 1.Do you think only certain individuals
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by doing is suitable for me. The reasons are as follows. In the first place‚ I normally have a better understanding on the things that I learned by doing them. Ten years ago‚ after graduated from a university‚ I began working for an electronic company‚ which manufactures color televisions. During the first several months‚ I just sat in my office to read the mechanisms of color television from books. Those theories seemed to be so abstract to me that I can only understand 30% of them. So I decided
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REACTION PAPER ON CASE 2: NETFLIX: RESPONDING TO BLOCKBUSTER‚ AGAIN Netflix has been in the forefront of innovation in the video rental industry despite the fact that it came about 20 years after the opening of the first brick and mortar video rental store (The Video Station) and 12 years after the opening of Blockbuster (its most prominent competitor). Netflix’ mail service came in at the right time when the DVD-format was still new making the company’s business model even more relevant. The change
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matter of the Dilemma is deciding if you are going to buy the block buster movie which is expensive and probably not worth the amount that you are buying it for or the pirated version which is $10 and possibly all kinds of mix ups far as the quality in the movie. Alternative “A” is going to blockbuster and spending $25.95 on a newly released DVD movie either enjoying it or not getting your money worth because it was not what you expected it to be. Alternative “B” is buying the Illegal version of the
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Strategic Groups * “the group of firms in an industry following the same strategy along the same strategic dimensions” (Porter‚ 1980) * “a set of firms competing within an industry on the basis of similar scope and resource commitments” (Cool & Schendel‚ 1968) Competitive strategy = a choice of which strategic group to compete in = the choice of the easiest group to ‘get into’ Strategic groups are organisations within an industry with similar strategic characteristics‚ following similar
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Netflix Case Study Analysis “Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt The importance of this quote comes alive after reading the first three sentences within this case study. A statement by Reed Hastings‚ the founder and CEO of Netflix. “Well let’s separate the market into two phases. One is the phase of DVD‚ which peaks in five to 10 years and last for 20 to 30 years. Then there is the phase of Internet delivery‚ which peaks 20 or 30 years from
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Executive Summary Industry Profile 1. Industry classification 2. Size & growth 3. Profitability 1. Industry Profitability 2. Complement & family products profitability 3. Factors affect profitability: 3.1. Product segmentation 3.2. Degree of industry concentration 3.3. Ease of entry & exit 3.4. Price factors in key supply input 4. SWOT analysis Demand and Supply Analysis 1. Demand 1. Customer study 1.1. Age/Sex/Geographical allocation 1.2. Occupation/Income/Lifestyles
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Netflix: Planning Netflix Current Strategy Netflix Inc. is the largest video subscription service in the United States. Currently having over 25 million global subscribers (Netflix.com‚ Q2 11 Letter to shareholders)‚ the company’s clientele is up by 70% from 15 million just last year. By examining Netflix’s management‚ three important questions can be raised in the effectiveness of company’s business strategy. First‚ what is their mission and vision and how do they affect the company’s planning
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