Price Discrimination in the Mobile Phone Market Mobile phones are nowadays a part of our lives‚ the majority of us use them on a daily basis. Some people use them less frequently‚ when they are away from their homes‚ while for some they have already replaced the old landline phone. Young people use the SMS and MMS services quite often‚ while more senior people limit themselves to just making calls . Some prefer the pay-as-you-go; others have monthly contracts for a flat fee. There are a variety
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STAFF COLLEGE‚ KOLKATA A GUIDE TO RETAIL LENDING (UPDATED UPTO 30/09/2013) A. Centralised Retail Banking B. Fraud Preventive Measures in Retail Segment C. Retail Lending Schemes 1 : ALLBANK DREAM CAR (MODIFIED) 2 : ALLBANK AASHIANA ( MODIFIED) 3 : PREMIUM HOUSING FINANCE SCHEME FOR HIGH NET WORTH INDIVIDUALS (HNIs)(MODIFIED) 4 : HOUSING FINANCE SCHEME FOR NRI/PIO 5 : HOUSING FINANCE SCHEME FOR FURNISHING‚ RENOVATION &/OR REPAIRING OF HOUSE/FLAT 6 : ALLBANK SARAL LOAN SCHEME 7 : SARAL-2
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Price setting is a key strategy decision. Pricing decisions affects the number of sales and amount of money a company makes. There are many ways to set prices‚ the simplest approaches are demand-oriented and cost-oriented price setting. Demand-oriented price setting approaches consist of Marginal analysis‚ price sensitivity‚ value in use pricing‚ and reference prices. Cost-oriented setting approaches consist of markups‚ Average-cost pricing‚ types of cost‚ and break-even analysis. Some price objectives
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Price FloorsA price floor is the lowest legal price a commodity can be sold at. Price floors are used by the government to prevent prices from being too low. The most common price floor is the minimum wage--the minimum price that can be payed for labor. Price floors are also used often in agriculture to try to protect farmers. For a price floor to be effective‚ it must be set above the equilibrium price. If it’s not above equilibrium‚ then the market won’t sell below equilibrium and the price floor
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3 price discrimination With the rapid development of economy and market‚ the price discrimination phenomenon is more and more universal and the form is more and more multiple. Price discrimination refers to companies selling exactly the same or similar production to different customers at different prices. 1In November 2006‚ the major IT Web site noted‚ Lenovo in the United States launched a holiday promotion‚ and four models of ThinkPad were under undercut. TP R60 price was down from $
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Price discrimination Price discrimination is the practice of charging a different price for the same good or service. There are three of types of price discrimination – first-degree‚ second-degree‚ and third-degree price discrimination. First degree First-degree discrimination‚ alternatively known as perfect price discrimination‚ occurs when a firm charges a different price for every unit consumed. The firm is able to charge the maximum possible price for each unit which enables the firm to
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international conference on issues and challenges to the retail and FDI in India and across the world organized by symbiosis center for management studies (undergraduate). With the advent of foreign investment in India and the government showing favorable indications towards FDI‚ India has become a focused playground for foreign players. This conference aims at exploring the viewpoints of experts from industry and academia on the FDI and retail scenario in India and across the globe. Retailing in
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Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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Price Marketing is defined as the “activities that direct the flow of goods and services from producers to consumers” . The process of marketing involves planning and employing an array of methods known as the marketing mix (price‚ place‚ promotion‚ and product). An aspect of the marketing mix is price‚ which is the value received by a business in exchange for its goods . Pricing is thought to be the most crucial factor of marketing mix‚ as it is directly correlated with revenue and profitability
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THE RETAIL MARKETING REVOLUTION By 2010‚ the list of India’s top 10 retailers will have at least 5 Indian corporate. Retail Marketing will go through a tremendous change in India this millennium. It will change India’s cities‚ its people‚ and its households. The Indian consumer is reportedly the largest spender in Singapore and London. It is‚ therefore‚ strange that there have‚ so far‚ been few efforts to present the product in the right kind of environment in India. Indeed‚ the right shopping
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