General Electric Company General Electric Company or also popularly known as GE is the biggest conglomerate in the United States. GE has always been firm and strong with its industrial businesses. It offers diversified technology and is also a credible financial services company. With its wide and diverse variety of products of; aircraft engines‚ water processing‚ household appliances‚ power generation‚ industrial products‚ business and consumer financing‚ GE is unquestionably a strong conglomerate
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for the Southwest Airlines (LUV NYSE symbol) : Various financial ratios are used by managers and investors to analyze company’s financial health. In this section we describe return on equity analysis to measure the Southwest’s performance. ROE is viewed as one of the most important financial ratios. It is used in an effort to evaluate management’s ability to monitor and control expenses and to earn a profit on resources committed to the business. Three levels of ROE ratios assess Southwest Airlines’
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Southwest Airlines Mission and Vision Statements Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy
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ANALYSIS “SOUTHWEST AIRLINES 2008” Case Analysis “Southwest Airlines 2008” Nacs Tu (Yi-Ru Tu) The University of IOWA‚ Henry B. Tippie College of Business 2 CASE ANALYSIS “SOUTHWEST AIRLINES 2008” Abstract This paper explores the analysis of the case Southwest Airlines 2008 that displays the firm’s business model and sources for competitive advantage by answering three questions‚ 1. Would you consider the airline industry as attractive to compete in? 2. Why Southwest Airlines was able
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Because there are many ways to fulfill the needs of the customer‚ a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing mix are product‚ place‚ promotion and price. Product is the good or service sold to satisfy a customer’s needs. Place involves all of the decisions required to make the product or service available in the
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MGMT 3110 Case – Southwest Airlines FUNG Ngan Ling 2010 0064 What is SWA’s competitive strategy? What does it take to execute the competitive strategy? From the case‚ we can notify that Southwest Airlines is generally using two competitive strategies. They apply not only the strategy of low costs‚ low fares and frequent flights to form their cost structure‚ but also the “People” strategy‚ Southwest Airlines differentiate themselves by offering affordable
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assigned the task of comparing 2 different airlines‚ one being a full service carrier and the other being a lost cost carrier‚ from United States of America‚ namely the Delta Airlines and South West Airlines. The points of comparison were market strategies‚ financial benefits‚ load factors‚ contrasting yield‚ revenues and passenger/cargo loads. The analysis was done on the business model and a long term strategy. Through this it would be known that which airline is performing better than the other. The
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In Wilson v. Southwest Airlines Company case‚ a male sued the airline after he was not hired as a flight attendant‚ because he was male. Southwest argued that allowing only females to be flight attendants was a BFOQ. The airline claimed that maintenance of its female-only hiring policy is crucial to be financially successful. Bona fide occupational qualification (BFOQ) is legalized discrimination‚ and available only on rare occasions‚ when the employer is able to prove that the ground for choosing
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Despite operating in one of the most unattractive industries‚ Southwest Airlines has being very successful in its operations. Its operational success can be attributed to the use of a single aircraft type by the airlines targeted at minimizing the maintenance as well as the operational costs (Jackson et al.‚ 2011). The airline also targets the smaller as well as the less congested airports to minimize delays as well as schedule disruptions. The aircrafts are easily turned around easily minimizing
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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